Providing Personalized Content Experiences

Presented by

Scott Abel, Alan Horvath and Florian von Lepel

About this talk

Biochemically speaking, all humans are 99.9% similar to one another. But, the differences between us, albeit a tiny fraction, matter most. To dazzle individual prospect and customers — and to differentiate yourself from the competition — you need to provide highly relevant, personalized content across all touch points. Content delivered with laser-like precision. Content that addresses the needs of each individual; the right content, designed to serve the right person, at the right time, wherever they may be in the customer journey. Join me, Scott Abel, The Content Wrangler, for an informative webinar featuring Alan Horvath and Florian von Lepel of STAR Group. We’ll discuss the importance of providing personalized content experiences and the impact they have on prospects and customers alike. We’ll examine a use case that demonstrates the power of semantic content management in helping deliver relevant content to those who need it in real-time. You’ll leave with an understanding of what’s possible when you leverage the power of modular, semantically-rich content managed efficiently and effectively.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.