Hi [[ session.user.profile.firstName ]]

Clear and Simple: Lower Your Content Costs with Global English

In this webinar, we'll explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results.

About the Presenters

Greg Adams (gregadamsii@rocketmail.com) specializes in Global English, internationalization, and content strategy to create effective content for a global audience. He is the managing editor at Cook Medical, a medical device company in Bloomington, Indiana, and is president of the Indiana chapter of the American Medical Writers Association. On the side, he writes about music. He contributed to nine books in the All Music Guide series and has written the liner notes for over 60 compact discs.

Matthew Kaul (kaul@adamskaul.com) is the communications director at a nonprofit in Minneapolis-St Paul and has a background in editing and teaching. He previously worked as an editor at Cook Medical and, before that, as the managing editor of an academic research journal. He has taught writing and business communications at Indiana University and the University of Minnesota's Carlson School of Management. He and Greg write about Global English and related issues at adamskaul.com.

This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Cost: Free
Recording available to those who register.
Register: http://bit.ly/1BFnxeU
Recorded Dec 5 2014 59 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Matthew Kaul & Greg Adams
Presentation preview: Clear and Simple: Lower Your Content Costs with Global English

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • System Without a Strategy? Diagnosing Content Management Problems Sep 26 2017 5:00 pm UTC 60 mins
    Regina Lynn Preciado
    You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.

    There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
  • Are we losing faith in globalization? Jun 20 2017 5:00 pm UTC 60 mins
    Diana Ballard, STAR USA
    After the golden years of growth during the 1990s and early 2000s, we’re witnessing global disintegration with a loss of confidence in globalization and free trade. In an era when the idea of globalization seems in decline and replaced by fear and protectionism can we redefine and rebuild globalization into a strategy for success?

    Join Scott Abel, The Content Wrangler, and his special guest, global content strategy consultant, Diana Ballard, for a free one hour discussion about the future of globalization. Ballard will examine how some countries and companies are bucking the trend and profiting from globalization today.

    Attendees will learn how:

    * multiculturalism builds stronger communities, solutions and outlooks
    * to embrace diversity—exchanging rather than excluding ideas—to drive disruptive innovation
    * digital transformation and technology is set to defeat the fear of globalization

    This session is intended as a discussion to re-construct our idea of globalization creating renewed optimism and a strategy for success.

    About Diana Ballard

    Diana Ballard has a 30-year track record in international business operating across diverse and challenging environments from manufacturing, to service, and to consultancy. She has the expertise, insight, and commitment to creating value through long-trusted business relationships, placing the customer at the heart of every transaction. Her entrepreneurial spirit drives her to lead and explore every challenge as an opportunity to learn and grow. Diana is aspiring to create digital continuity by unifying information across the enterprise, and by bringing everyone into the same conversation, the one which speaks to customers in their language.
  • Leveraging Natural Language Processing For Content Production Jun 20 2017 3:00 pm UTC 60 mins
    Pawan Deshpande, CEO, Curata
    Join Scott Abel, The Content Wrangler, and his guest, award-winning natural language researcher, Pawan Deshpande, founder and CEO of Curata, for a discussion about natural language processing.

    Deshpande will draw from his experience as a researcher at Google and the Massachusetts Institute of Technology to provide an overview of cutting-edge Natural Language Processing (NLP), Information Retrieval (IR) and Machine Learning (ML) techniques such as machine translation, natural language generation, automatic document summarization, and collaborative filtering. He will reveal how you already benefit from these in many day-to-day applications without even realizing it.

    Attendees will learn:

    * What Natural Language Processing (NLP) is and how it works
    * Real-world applications of NLP in use today
    * How to use NLP for scaling content production

    About Pawan Deshpande:

    Pawan Deshpande is the founder and CEO of Curata, a Boston-based content marketing software company that employs machine learning, natural language processing, and artificial intelligence. Curata is used by hundreds of companies worldwide. Pawan regularly blogs for the Content Marketing Institute, Forbes, The Huffington Post, and other technology and marketing publications. He is a regular speaker at internationally attended events including SXSW, Content Marketing World, and the American Marketing Association.

    Prior to Curata, Pawan held engineering and research positions at Microsoft and Google, where he was awarded patents in social networking and machine transliteration. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology, where his graduate thesis “Decoding Algorithms for Complex Natural Language Tasks” was awarded the top departmental and international prizes.
  • Four Types of Video for Learning Jun 8 2017 5:00 pm UTC 60 mins
    Andrea Perry, Instructional Designer at TechSmith
    It’s no secret that some videos are way more successful at supporting learning than others. But what makes some videos work and others fall flat?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Perry, Instructional Designer at TechSmith for this presentation. Andrea will highlight 4 types of videos that lend themselves well to learning, and outline criteria to help you decide which type of video to employ for your next project. She will look at real examples, discuss what makes them remarkable, and share practical tips to help you craft them with confidence and excellence.

    Attendees will come away from this webinar knowing the 4 types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video.


    Andrea Perry works with an award-winning team of instructional designers at TechSmith, a software company that’s changing how people communicate with visuals. Andrea holds an MA in Educational Technology from Michigan State University and uses learning theory and video to build tutorial content that inspires and informs.
  • Video: Getting Started with the Basics Jun 8 2017 3:00 pm UTC 60 mins
    Matthew Pierce, Learning & Video Ambassador, TechSmith
    As video becomes more popular, more accessible to create, and more in demand from customers and stakeholders, it's important to learn how to start creating video. Video doesn't have to be complicated, and you don't have to become a video professional to make effective and engaging video. Learning a few of the essentials will put you on your way to make great videos.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matthew Pierce, Learning & Video Ambassador at TechSmith for this presentation. Matt will prepare you to get started with video with practical tips and steps. He will address the entire lifecycle from preproduction through distribution, and points in between to help you get with started creating videos.


    What are the keys actions and components to getting started with video.
    Shooting and editing tips, tricks and techniques.
    Producing and distribution — what you need to be successful


    Matthew Pierce, Learning & Video Ambassador for TechSmith Corporation, is an advocate for using video for learning, marking, and communicating. Throughout Matthew's career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.
  • Meet Content Science Academy: A New Content Training Experience Jun 6 2017 5:00 pm UTC 60 mins
    Colleen Jones, CEO, Content Science
    Want to grow your content career? Lead a content team and would like to empower them with up-to-date knowledge and skills? Wish there was an easier way to start a center of content excellence? Learn about a new option to address those needs, Content Science Academy, in this interactive webinar.

    Join me, Scott Abel, The Content Wrangler, and my guest, Colleen Jones, CEO of content intelligence + strategy firm, Content Science, for a review of the Content Science Academy. Attendees will:

    * learn what Content Science Academy and its purpose are
    * get introduced to topics covered now
    * have the chance to express opinions about upcoming topics
    * learn how to use Content Science Academy as an individual or an enterprise
    * obtain a code for a 25% discount on a course or certification


    As CEO of the content intelligence + strategy firm Content Science and a Star Wars fan, Colleen Jones regularly advises top organizations on becoming Jedi Masters of content. Colleen spearheaded the development of ContentWRX, a software service that has collected more than 70,000 data sets to assess content effectiveness. Colleen wrote the cornerstone content book "Clout: The Art and Science of Influential Web Content" and speaks at conferences and client events around the world.
  • It Takes a Village to Create Your Content Collection May 31 2017 9:00 pm UTC 60 mins
    Amber Swope, Content Strategy and DITA Expert
    What content do your users need? Who creates it? How do you share it?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Amber Swope, content strategy expert, for a discussion about content collections.

    Attendees will learn how to:
    • Identify the requirements for a content collection
    • Determine the collection scope
    • Collaborate with other stakeholders to build and maintain the collection

    Let’s talk about strategies to create and share the right content in your organization.

    About Amber Swope

    Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 12 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer, walking her puppsters, and enjoying Portland, Oregon.
  • Going DITA: Building an Implementation Plan for Positive Disruption May 31 2017 7:00 pm UTC 60 mins
    Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions
    You’re sold on the benefits of migrating your content to DITA. Now it’s time to get all the pieces in place for your implementation.

    Moving to DITA and structured content means changing your authoring paradigm, content model, process, and toolset. It can be a positive disruptive change in your organization offering huge opportunity and payoff. But let’s face it: moving to DITA is a disruption, and like any change, if not planned and managed properly, it won’t end well.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions, as we review a migration process that covers all the bases, helping you build your game plan for a winning DITA implementation.

    Attendees will learn:
    • The key components of a DITA implementation, process, details, and dependencies involved
    • How to build a solid plan based on experience, and schedule accordingly
    • The skills required and the help you should seek when tackling a DITA project
  • DITA Best Practices: 10 Things You Can Do To Help Ensure Success May 31 2017 5:00 pm UTC 60 mins
    Jenifer Schlotfeldt, Senior Content Strategist, Designer & Architect, IBM
    You’ve made the decision to move to DITA, now what? Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls?

    Join me, Scott Abel, The Content Wrangler, and my special guest, content strategy maven, Jennifer Schlotfeldt, IBM, for a presentation designed to highlight best practices to help ensure DITA project success.

    Attendees will learn:
    • Ways to ensure the creation of effective topics
    • How to properly architect content and assemble topics into information that is retrievable, organized, and reusable
    • Several “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion

    About Jennifer Schlotfeldt

    Jenifer Schlotfeldt is a senior content strategist, designer, and architect at IBM. Jenifer leads a team of software engineers and content designers that owns the Bluemix Learn Experience. Not only is the team supporting continuous delivery of the Bluemix Docs, but it also embraces DevOps and Design Thinking practices. She is also the co-author of "DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA," published in 2011.
  • DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA May 31 2017 3:00 pm UTC 60 mins
    Rob Hanna, Mark Lewis, and Keith Schengili-Roberts
    Over the past decade, thousands of organizations around the globe have adopted the Darwin Information Typing Architecture (DITA) to help them improve the way they create, manage, translate, and deliver content to prospects and customers. And yet, despite the many benefits DITA can provide, not everyone who has made the move is satisfied with the experience.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Rob Hanna, Mark Lewis, and Keith Schengili-Roberts—three content strategy experts with deep experience solving content conundrums with DITA, as we discuss the results of our 2017 DITA Satisfaction Survey. Our panel will review the top reasons survey respondents are dissatisfied with their DITA implementations. We’ll also discuss why some DITA projects fail and provide advice on how to best overcome these challenges (or avoid them altogether).

    Rob Hanna is President and Chief Information Architect at Precision Content Authoring Solutions, a professional technical communicator, and a leading expert in structured XML authoring, DITA and content management. Rob has consulted to or worked for several Fortune 500 companies including Cisco Systems Inc., and Xerox.

    Mark Lewis is a content strategist, author, STC Fellow, and DITA Metrics educator. In his book, DITA Metrics 101, Mark proves the value of moving static content to XML and intelligent content. He is recognized throughout the industry for his ability to build clear business cases that show the benefits of aligning content strategy and corporate strategy.

    Keith Schengili-Roberts is the DITA Evangelist and Market Researcher at IXIASOFT. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s School for Continuing Education. He is the Chair of the OASIS DITA Adoption Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results.
  • Talk the Talk: Create a Voice and Tone Your Customers Love Recorded: May 4 2017 60 mins
    Sarah Smart, Senior Content Designer and Ryan Zurowski, Brand Storyteller
    Look at brand guidelines for most technology companies, and you’ll probably find a page or two about voice. It will include traits like human, friendly, honest, innovative, and trustworthy. But let’s face it, when is the last time you described a person as “human and innovative”? Like every person, your business is unique. How can you prove to customers that you're not a robot if you sound like every other beep and boop out there?

    Join me, Scott Abel, The Content Wrangler, and my two special guests for this free one-hour webinar. My guests will be Sarah Smart, Senior Content Designer at Intuit, and Ryan Zurowski, Brand Storyteller at Intuit, who will talk about developing a brand voice-and-tone strategy that reflects your company’s unique values and personality. They will help you define who you are and how you want to sound, and to develop a playbook that will help everyone who creates content for your business—from copywriters and designers to marketers and business partners. Best of all, you will learn how to improve the customer experience by making people feel something when they interact with you.

    At the end of the hour, you should understand voice and tone, why they’re important, and how they’ll help improve your customer experience. You'll have a blueprint for developing guidelines that engage your customers and rally your organization, and you'll know how to teach the guidelines to everyone in your organization—whether it's a team of ten or ten thousand.

    Brought to you by Acrolinx—the only software that can “read” your content, score it, and guide you to make it better—and better content means better business results. Check them out on the web at www.acrolinx.com.
  • Developing Quality and Consistency Guidelines for Financial Services Content Recorded: Apr 20 2017 59 mins
    Ann Rockley, CEO, The Rockley Group
    Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.

    Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.

    Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.

    Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
  • New Stops on the Buyer Journey: Audience Engagement in 2017 Recorded: Apr 18 2017 61 mins
    Phyllis Davidson, Research Director, SIriusDecisions
    Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.

    Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.


    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
  • Automation for Medical Device Content: Cost and Risk Management Recorded: Mar 9 2017 51 mins
    Marc Miller, Division President, Transperfect Medical Device Solutions
    Changing regulatory requirements, combined with increasing content volumes and channels, and antiquated processes have sharply increased costs and risks for medical device manufacturers. Estimates put the industry’s total “cost of content” at over $3 Billion world-wide—not including the costs of compliance risk.

    Now, solutions built on structured content and process automation technologies are delivering a 30-40% cost and turnaround reduction (and 50% reduction in risk) for manufacturers such as GE Healthcare and Stryker.

    Join me, Scott Abel, The Content Wrangler, for a discussion with Marc Miller of Transperfect Medical Device Solutions, about where content costs and risks may be hiding in your medical device content production process. Marc will discuss the technologies that can help you manage the challenges, and he will talk briefly about the strategies you’ll need to employ in order to take advantage of the next wave of content technology innovation.
  • The Importance of Governance in Regulated Content Recorded: Mar 9 2017 60 mins
    Charles Cooper, VP of The Rockley Group
    Governance is not a ‘four-letter word,’ but in many organizations, it is often regarded as such. It’s viewed as restrictive, and therefore reducing the ability of the content creator be creative. It’s seen as slowing down the creative process and introducing unnecessary roadblocks to producing content. In reality, it provides clarity to everyone in the content creation cycle, improves content quality, and reduces risk.

    Join Scott Abel, The Content Wrangler, and Charles Cooper, VP of The Rockley Group, for this free one-hour webinar. In this session, Charles will explain the need for governance when creating content for a regulated industry, explain how governance can streamline the process for content creators, and identify the benefits of introducing the “right amount” of governance.
  • Addressing the Challenges of Harmonization in Medical Device Content Recorded: Mar 9 2017 60 mins
    Ann Rockley, President of The Rockley Group
    Harmonization of medical device content involves reusing existing content within and across product families. The concept of reuse is fairly straightforward, but not in a regulated environment. Content is approved for a particular device so you can’t just change the content as desired.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, President of The Rockley Group, for this free one-hour webinar. In this session, Ann will discuss how to address the challenges of content harmonization including regulatory requirements and approvals, translation, and cultural change.
  • Five Steps to Consistent Language Across Your Organization Recorded: Mar 8 2017 57 mins
    Richard Sikes, Content Rules
    Many organizations underestimate the importance of linguistic consistency. Ensuring consistency is critical, especially when a company is attempting to communicate to prospects and customers around the globe. Linguistic inconsistencies in corporate and product content can damage reputation, create confusion, trigger compliance problems and more.

    There are five best-practice steps that you can take to mitigate linguistic risk while also lowering costs for support and reducing the need for damage control. These best practices also help lower the cost of translation.

    Join me, Scott Abel, The Content Wrangler, and my guest, localization expert, Richard Sikes, for a free, one-hour webinar examining these five steps in detail. You’ll learn why terminology management should be part of every global content strategy. You'll discover how the five steps can help you formulate a terminology management strategy, and you'll understand the role maturity and sophistication play in ensuring you terminology management project is a big success.
  • Global Content Integration Challenges And How To Overcome Them Recorded: Mar 8 2017 52 mins
    Diana Ballard, STAR USA
    Challenges are mounting to bring everyone into the same conversation—the one with your customers. As digital and real-world experiences collide and compete, it has never been more important to speak with a unified, personal voice in the language of your audience.

    Transforming how we communicate from vicious to virtuous circles requires globalization be woven into strategic and tactical efforts at every level within the organization.

    Join me, Scott Abel, The Content Wrangler, and my special guest, global content expert, Diana Ballard, as we examine five challenges that get in the way of global content success.

    You’ll learn why global content integration is a test of your business agility and determines how successful you’ll be on the international stage.


    Diana Ballard is B2B globalization consultant and translation/localization expert on a 30-year pursuit to unify the end-to-end information lifecycle—from design to delivery, Diana is armed with a passion for connecting with customers with content in the language of their choosing—their own.
  • To Win the Latino Community, Speak to Their Hearts In Their Own Language Recorded: Mar 8 2017 57 mins
    Fabiano Cid, Managing Director of Ccaps Translation and Localization
    The U.S. Hispanic population reached 57 million in 2015, accounting for 17 percent of the nation’s total population. From 1990 to 2017, their purchasing power went from 0.21 to 1.7 trillion dollars. And yet, the current administration wants to throw them back over a soon-to-be-built wall.

    Despite their incalculable contributions to the US culture, politics, and economy, these men and women all over the country feel rejected, diminished, and abandoned by the very people who should protect them. Whether you have a humanitarian motivation, are aiming at financial goals, or are driven by a combination of both, Hispanics are ready to talk to you—right now! But can you get to their brains, touch their souls, and speak in a language that will gain their trust?

    Join me, Scott Abel, The Content Wrangler, and my friend and peer, translation and localization expert, Fabiano Cid, for a free, one-hour webinar. You’ll discover how understanding the fundamental distinctions between Latinos, Hispanics and Latin Americans—as well as the linguistic differences of variants of the Spanish language—can help you communicate in valuable ways. You’ll find out what things to bear in mind when generating, or translating, content for a Hispanic audience. You’ll see examples from both successful marketing campaigns—and flopped attempts. And, you’ll learn from an expert in all things Latin American how to speak to this community and win their hearts—because this is where all their decisions are made.
  • Driving Continuous Delivery of Global Content Recorded: Mar 8 2017 59 mins
    Dave Ruane of Xplanation, and Joe Gelb of Zoomin Software
    Continuous delivery has become an umbrella term for any regular and repeatable content and product development process that has an agile approach under the engine. For some organizations, continuous delivery is cycled daily, and content gets checked in, picked up, and published every day. In other cases, the content is only published when appropriate exit criteria are met.

    More often than not, continuous delivery practices are driven by customer experience strategies. In simple terms, organizations want content consumers to have the right content when they need it. Evolving continuous delivery practices means progressively reducing the lag time for content time-to-market.

    To do this well, each content drop point has to be easy to globalize in context, source language, and the transport media. How do organizations do this? What are the current challenges with this process? And why is it important for content professionals?

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar on March 8 at 8 am PT. My guests will be Dave Ruane, Enterprise Business Development Director for EMEA at Xplanation, and Joe Gelb, President of Zoomin Software.

    You’ll learn why some of the world’s biggest brands are leveraging a repeatable, systematic and streamlined approach to content production that helps them drastically reduce costs and time-to-market and deliver global content continuously. You'll discover what steps you'll need to make to get started. And, you’ll have the opportunity to ask questions of the panelists.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Clear and Simple: Lower Your Content Costs with Global English
  • Live at: Dec 5 2014 5:00 pm
  • Presented by: Matthew Kaul & Greg Adams
  • From:
Your email has been sent.
or close