Clear and Simple: Lower Your Content Costs with Global English

Presented by

Matthew Kaul & Greg Adams

About this talk

In this webinar, we'll explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results. About the Presenters Greg Adams ( specializes in Global English, internationalization, and content strategy to create effective content for a global audience. He is the managing editor at Cook Medical, a medical device company in Bloomington, Indiana, and is president of the Indiana chapter of the American Medical Writers Association. On the side, he writes about music. He contributed to nine books in the All Music Guide series and has written the liner notes for over 60 compact discs. Matthew Kaul ( is the communications director at a nonprofit in Minneapolis-St Paul and has a background in editing and teaching. He previously worked as an editor at Cook Medical and, before that, as the managing editor of an academic research journal. He has taught writing and business communications at Indiana University and the University of Minnesota's Carlson School of Management. He and Greg write about Global English and related issues at This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies. Cost: Free Recording available to those who register. Register:

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