How Plain Language Creates Content that is Easy to Understand and Use

Presented by

Dr. Deborah Bosley, The Plain Language Institute and Scott Abel, The Content Wrangler

About this talk

Content strategy, as a field, has grown exponentially in the past three to five years. The focus on strategically developing and placing content to best represent the customer experience is laudable. However, the field of plain language can offer content strategists writing and designing strategies for creating understandable and usable content. Content that is clear, concise, and credible offers customers helpful and trustworthy information and offers companies true transparency. Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring Plain Language expert Dr. Deborah Bosley. In this webinar, you will learn about: 1) the research that proves plain language works; 2) tips for writing in plain language; and 3) before and after examples that will help you learn how to write the content that best represents your company.

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