The Path to Engagement is Paved with Purpose

Presented by

Russell Sparkman, FusionSpark Media and Scott Abel, The Content Wrangler

About this talk

When it comes to marketing today -- online or offline -- the name of the game is building engagement, the type of engagement that converts to actions, from product or service sales if you’re a business, to fundraising and advocacy if you’re in the nonprofit world. But engagement -- true engagement -- can be elusive. Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content marketing and storytelling enthusiast Russell Sparkman, as they discuss and demonstrate how marketers use purpose to not only create content marketing initiatives that drive engagement, but how to do it based upon sound business decisions.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.