Drive Multi-Channel Publishing with Smart Content

Today’s customers demand engaging, relevant communications when and where they want and on their device of choice. Most organizations struggle to publish information across media — print, Web, and digital — copying and pasting information, duplicating resources, and creating overlapping processes, and driving up costs. Join Scott Abel, The Content Wrangler and Dave White, Chief Technology Officer, Quark Software Inc., for this free, one-hour webinar. Attendees will learn how the introduction of Smart Content enables business users and subject matter experts to create content components that can be automatically assembled for rich, interactive multi-channel output. Attendees will gain an understanding of Smart Content and why XML is no longer just for technical publishers and XML experts; hear how globally 2,000 organizations are automating multi-channel publishing to mobile apps, PDF, print and Web leading to higher customer engagement; and take away best practices and how to get started with a content strategy and selecting an appropriate solution About the Presenter: Dave White has two decades of experience in the enterprise content management and publishing software industries. He has helped to define XML standards, shaped product and business development strategies, and shared his extensive knowledge of science and technology with diverse groups at a variety of conferences. His experience spans both technical and business and contributes to his current role as Chief Technology Officer at Quark. Prior to joining Quark, White was vice president of product strategy at PTC and Arbortext.