Intelligent Content Delivery — Moving Beyond the Book Paradigm

Presented by

Scott Abel, The Content Wrangler, and Stephanie Sprangers, VP of Business Development for Titania Software

About this talk

Customers continue to demand quicker access to the most relevant, personalized content on whatever device they use. They are no longer willing to wait or read significant amounts of content in order to find out how to do something or get answers to their questions. If they cannot get the information quickly, they check other sources (including your competitors) or try to figure it out on their own. It is no longer acceptable to publish a lengthy PDF of an entire publication and push it to your web site, requiring your customers to traverse and interpret more content than they need in order to get their answers. Companies are so locked into the paradigm of presenting content in a book format that they adapt the technology to this model rather than adapting the content to exploit the latest technologies. If you want your content to serve its purpose, and deliver a great customer experience, you need to move beyond a book-based paradigm. Join Scott Abel, The Content Wrangler, with Stephanie Sprangers, VP of Business Development for Titania Software, as she describe the core components of Intelligent Content Delivery Systems and how to leverage your existing investment in intelligent structured content to yield the following benefits to your organization. This discussion will include information about enhancing the customer experience, increasing revenue through generation of new content offerings from existing content; improving content quality using end-user feedback loops; and reducing publishing and distribution costs.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.