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The Road to DITA and Component Content Management: A Progress Report

Over the course of numerous acquisitions, ACI Worldwide, a leader in banking and payment solutions, found themselves in the untenable situation so many firms find themselves in today — a giant content hairball made more challenging by departmental silos and disparate content management and delivery systems. The company realized that to overcome the obstacles of their legacy approach to managing content, they would have to rethink they way they work. The challenge involved designing, funding, and implementing an unified content strategy — one that would help the firm migrate the content stored in different content management systems — and authored by different content creation teams — into a single CMS.

Join Scott Abel, The Content Wrangler, for a one-hour progress report with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide, who will discuss the challenges the company has had to overcome as they made the move to SDL LiveContent Publication Manager and the XML authoring tool, XMetaL. Attendees will learn of some of the issues faced by the team as they’ve worked to migrate content from unstructured Microsoft Word, Adobe FrameMaker, and other content creation applications into structured DITA XML. Although the team is only half-way through implementation, the lessons learned are valuable for any team hoping to make a similar move.
Recorded Jul 22 2015 60 mins
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Scott Abel, The Content Wrangler with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide
Presentation preview: The Road to DITA and Component Content Management: A Progress Report

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  • Managing Technical Writing Outsourcing in an Agile Environment Dec 8 2016 11:00 pm UTC 60 mins
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    Casey will discuss the benefits of working with a standard and how it drives contemporary content management practices and will demonstrate how workflows, authoring, editing, review, publishing, reuse, and localization are all driven by the guidelines set in the ISO standard.
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    The results? Customers get the information they need in a holistic way in one place. Marketing white papers relate to technical articles, which yield "Ask Me Anything" sessions. We create a knowledge arc that supports customers through their ownership lifecycle.
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    Attendees will learn how to speed up the content creation process, establish a shared vision during planning, reduce confusion and re-work by improving the review and the feedback loop, streamline publishing by documenting best practices, and how to connect stakeholders and internal audiences with your fabulous content.
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    Scott Abel, The Content Wrangler and Paul Perrotta of Juniper Networks
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    Success doesn't just happen; you have to plan what you want to do and planning means you must talk to the people in your ecosystem, and listen to what they tell you, and you have to demonstrate that you have heard them and that your plans align with their overall plans. You have to plan to communicate properly—and often—and you have to plan in order to demonstrate that you know your business. Success comes in many different forms and planning is the first step to getting there.

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  • 10,000,000 DITA Topics Can't Be Wrong Dec 6 2016 9:00 pm UTC 60 mins
    Scott Abel, Joe Gelb, and Keith Schengili-Roberts, DITA Information Architect
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    This presentation focuses on the development of DITA and the tools that have evolved alongside it to effectively manage what may be vast quantities of technical content. The “10 Million DITA topics” is a conservative estimate of the number of DITA topics some firms are managing within their component content management systems when one includes versioned content. This is not only being done efficiently, but the added flexibility provides process opportunities for intelligent content that were not previously available.

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    The presentation will be of interest to technical writing managers and those who are trying to understand the ramifications of the success of DITA in the marketplace, and how it has changed ideas about how structured authoring can become intelligent content.
  • DITA for Crowds—How to Collect and Assemble Content From Multiple Experts Dec 6 2016 7:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Richard Hamilton and Don Day
    Collecting and assembling contributions from multiple authors into a single body of content poses unique challenges. Those problems multiply when your objective is to use multi-channel publishing. This is exactly what XML Press needed to do when it teamed with The Content Wrangler to create a content strategy book series. The series includes several books that collect term definitions from multiple contributors. To efficiently produce those books, we needed both a methodology and supporting technology that would allow a facilitator/editor to manage 52 contributors for each book. Also, XML Press and The Content Wrangler wanted to use this series as a showcase for different methods of managing multi-channel publishing.

    Join Scott Abel, The Content Wrangler for this free one-hour webinar with his special guests Richard Hamilton, Publisher of XML Press, and Don Day. Together they will show how XML Press developed "The Language of Technical Communication" using expeDITA, a DITA-based wiki developed by Don. The expeDITA framework uses DITA as its native format but offers authors a forms-based interface that requires no knowledge of DITA. It provides the support needed to effectively manage contributions from many authors and ensure that those contributions can be used in multiple output channels.

    Attendees can expect to learn:
    • the challenges of providing a collaboration environment for multi-author works
    • the risks and rewards of using structured content in a collaboration environment
    • how we selected and adapted the expeDITA platform for this project
    • how we applied the facilitator/contributor model on a per-project basis
    • the lifecycle of a typical project, from proposal to marketing campaigns
  • Crossing the Chasm with Content Delivery and Digital Experience Dec 6 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Frank Miller, Megan Gilhooly and Joe Gelb
    Creating and managing great content is your job. Effective delivery of that content to your customers and prospects—on their terms—is a business imperative. As technical product content is increasingly recognized as an important asset for improved marketing and customer experience, we need to think in those terms, applying new best practices to enable better findability and discoverability of content. Integrating the long-tail value of product documentation with the short-term outlook of marketing campaigns is our challenge as a practice, thereby enabling greater business value around our content.

    Join Scott Abel, The Content Wrangler, the host for this free one-hour webinar. Scott will be joined by intelligent content guru, Joe Gelb, President of Zoomin Software, Frank Miller, President and CEO of Ryffine, and Megan Gilhooly, Sr. Manager Content Management for Amazon seller support, This round-table discussion will provide an overview of how to move beyond publishing and Web Content Management to dynamic content delivery and a cross-touchpoint digital experience.
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    Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

    On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

    These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
  • Optimizing Technical Product Content: SEO, XML, and Findability Nov 2 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Val Swisher, Keith Schengili-Roberts and Joe Gelb
    There’s a joke going around that asks: "Where’s the best place to hide a dead body?" The answer: "On the second page of a Google search." It underscores the fact that if your technical content is difficult to find, it might as well not exist.

    Customers want to find answers, not search for them. As professional communicators, it's our job to utilize effective search engine optimization (SEO) techniques designed to help ensure prospects and customers can find the right answers quickly. Optimizing content for findability is a necessity regardless of whether your content is publicly available and indexed by Google, or protected behind a customers-only documentation portal.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher, Founder, and CEO of Content Rules, for a free, one-hour web discussion with DITA Specialist Keith Schengili-Roberts of IXIASOFT, and dynamic content delivery guru Joe Gelb, President of Zoomin Software. The presenters will discuss content optimization and share practical strategies for enriching technical product content and improving findability, while enhancing the customer experience.

    Special Focus on DITA

    While there are several mechanisms built into the Darwin Information Typing Architecture (DITA) that are designed to make it easy to find content for reuse, a successful SEO strategy for technical content requires more. Creating a taxonomy and inserting descriptive metadata into your DITA maps and topics is a good start, but this is only the beginning of effective SEO for DITA-based technical content. Attendees can expect to discover techniques that can be used to make DITA-based content easy for your users to find.
  • Answers and Engagement: Digital Experience Management from Curation to Delivery Recorded: Oct 19 2016 61 mins
    Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen
    Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
  • Harnessing the Value of Content Recorded: Oct 18 2016 62 mins
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  • Best Practices for Developing Policies and Procedures Recorded: Oct 6 2016 61 mins
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  • DITA and Slideshows: Like Inviting the Pope to a Rave? Recorded: Oct 5 2016 54 mins
    Scott Abel, The Content Wrangler and France Baril, owner of Architextus, Inc.
    The Darwin Information Typing Architecture (DITA) provides an open framework for the creation of topic-based content. Technical authors often use DITA to produce structured, context-independent, reusable, semantically-rich topics of information—just enough to help a user solve a problem or perform a task. The goal is to provide only the information needed, and nothing more.

    DITA topics aren’t particularly suited for storytelling, especially the type of stories presenters tell when addressing an audience. Slide shows, on the other hand, are a useful tool used by many storytellers to inspire, inform, educate, and convert. They’re especially useful when we need to compare and contrast approaches or convince our audience that our ideas have merit. As such, slideshows are often designed to help us sell an idea, approach, product or service. And, while they are sometimes used to present training and learning content, they are particularly suited to provide topic-based content.

    But, what would happen if we were able to leverage DITA and slideshows together? And, if so, can we produce visually-compelling, colorful, lively content and present it in a slide deck?

    Spoiler: Inviting slideshows to our reuse party does make a lot more sense than getting the Pope to a rave. And guess what? You'll cash in on all of the benefits of DITA: faster content creation, quality through consistency of content and layout, lower maintenance costs (from reuse), lower translation costs (also from reuse), and more.

    What are you waiting for? Join Scott Abel, The Content Wrangler and France Baril, owner of Architextus Inc. for this free, one-hour webinar about adding a new channel to your multichannel publishing solution.
  • Why You Should Care About Findability Recorded: Sep 26 2016 48 mins
    Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant
    You finished your amazing content and released it to the public. You eagerly await the day that it’s cherished and consumed. But no one uses it, and you don’t know why. After all, it’s the best content on the planet. 

    So what happened? In your rush to release this incredible content, you missed one important step—making it findable.

    How do you make content findable? For starters, come to this webinar. Join Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant and owner of Tabby Cat Communications, where you will be introduced to the world of findability. Cheryl will explain why findability is important and share tips for allowing your content to be discovered and retrieved whenever and wherever your users need it.

    You’ll understand what findability is, learn why findability is important in discovering and using content, and learn tips on how to make content findable whenever and wherever your users need it. Don’t miss this informative webinar—your content will thank you for it.
  • Global Content Strategy: Delivery is Critical to Success Recorded: Sep 21 2016 60 mins
    Scott Abel, The Content Wrangler, Tim Steele, and Joe Gelb
    To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

    Join Scott Abel, The Content Wrangler on Wednesday, September 21, for a free, one-hour webinar featuring Tim Steele, President of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they'll tackle the role of delivery technology and its place in global content strategy projects.
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  • Title: The Road to DITA and Component Content Management: A Progress Report
  • Live at: Jul 22 2015 8:00 pm
  • Presented by: Scott Abel, The Content Wrangler with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide
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