Delighting Mobile Customers with Content for Apps, Videos, and Social Media

Presented by

Scott Abel, The Content Wrangler with Marta Rauch, Senior Principal Information Developer at Oracle

About this talk

Want to learn how to delight customers by leveraging content across multiple channels? Learn how an information development team added value to a release and received positive feedback from customers. Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with special guest Marta Rauch, Senior Principal Information Developer at Oracle, and discover best practices for developing mobile content for mobile app stores, an in-app tour, mobile-friendly docs, and a responsive-design library; running a social media campaign on Google+, Twitter, LinkedIn, and Facebook, creating a mobile video and posting it on a mobile YouTube channel, validating results through analytics and customer feedback, and communicating wins to demonstrate the department’s value to the organization.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.