Name: Delighting Mobile Customers with Content for Apps, Videos, and Social Media
Start: 2015-07-22T18:00:00Z
End: 2015-07-22T18:51:59.000Z
Location: BrightTALK
Rating: 4.35

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Let's Talk Technical Documentation with Dawn Stevens

Let's Talk Content Operations with Rahel Anne Bailie

Let's Talk Technical Documentation with Dawn Stevens — Guest/Topic TBD

Join us for a chat with Steve Rawling about the role, impact, and value of storytelling as it relates to creating meaningful customer experiences. We'll chat with the former BBC TV journalist, international author, and business storytelling consultant about ways that product information developers, technical writers, and other business writing pros can leverage the power of storytelling to create exceptional experiences for prospective and existing customers. You'll leave understanding how storytelling impacts trust, comprehension, and confidence. COme prepared to ask questions about your content and how you might use storytelling to improve its utility.

Rawling has told over 20,000 stories in his career, so he can definitely help you tell yours. Steve's latest venture — a deck of cards called "Storyteller Tactics" — smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM. We'll give away a free copy of "Storyteller Tactics" at the end of this show.

Register: 

Can't make it? Please register, and we'll send you a link to watch a recording whenever convenient.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

The Impact of Storytelling On Customer Experience

Inclusive language is the daily practice of intentional word selection that conveys respect to all people. When we use inclusive language, we acknowledge and honor every person's diverse and intersectional identities, making them feel valued and inviting them to contribute their best.

Yet, inclusive language takes work, even for people who value diversity, and it also takes practice and humility. Recognizing less than inclusive words and replacing them with more inclusive terms also involves change — something we humans, as creatures of habit, can find difficult — it takes adjustments to how we work and the tools we use to do it.

The Content Wrangler, in partnership with the Center for Information-Development Management and Content Science — is working to discover what motivates organizations to adopt inclusive language; and whether the organizations that do so have methods and tools to encourage or enforce its usage.

Join us for a presentation about adopting inclusive language that examines the findings from recent research conducted by The Content Wrangler in partnership with the Center for Information Development Management and Content Science. We'll discuss what motivates organizations to adopt inclusive language; and whether the organizations that do so have methods to encourage or enforce its usage.

This web presentation is brought to you by The Content Wrangler in partnership with the Center for Information Development Management and Content Science. It is sponsored by Acrolinx, a maker of software that unlocks the potential in your enterprise content to ensure your best-performing asset is the best it can be.

2023 Inclusive Language Survey Results

Let's Talk Content Operations with Rahel Anne Bailie & Gerry McGovern

Join us for Coffee and Content with Kathleen Pierce, a principal analyst with Forrester, a leading research and advisory firm that helps companies navigate digital transformation. With over 20 years of experience in the tech industry, Kathleen is a recognized expert in the field of customer experience (CX) and has worked with numerous companies to help them improve their CX strategies. 

We'll chat with Pierce about the trends she's identified while examining the future of localization — the process of adapting a product or service to meet the language, cultural, and other specific requirements of a particular region or market. 

As the founding principal of User Interface Engineering (UIE), a user experience design school solely aiming to make user experience (UX) designers everyone wants to hire, Spool knows what sells. He's been winning over stakeholders and upper management for years by focusing on selling the vision of a better future.

The future of localization is likely to be shaped by several key trends and developments. We'll discuss the major trends, including the increasing use of artificial intelligence (AI) and machine learning (ML) to automate many aspects of the localization process. And we'll chat about the growing importance of delivering localized content that personalized for individual consumers and the impact of ongoing geopolitical and economic changes.

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Are You Ready For The Future of Localization?

Join us for a case study exploring how Allstate works to provide just-in-time information to thousands of commercial insurance agents and customer support personnel. 

Led by Allstate representatives, Andrew Hellman, Strategic Sales and Effectiveness Leader, and Todd Wright, Strategic Integration and Field Effectiveness Leader, this case study will examine the improvements Allstate has made to its content production capabilities as a result of adopting component content management and modularized XML content. You'll also hear about the insurance company's plan for the future to deliver just-in-time learning to those who need it and you'll find out what the Allstate team learned about advocacy and why it's a necessary, continuous, never-ending effort.

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

This case study is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Providing Content at the Moment of Engagement

Heretto Coffee and Content

Content transformation, conversion, and migration are often confused because they are related processes that involve changing digital content in some way. Additionally, the terminology used to describe these processes can vary depending on the context and industry, further contributing to the confusion.

Confusion surrounding the meaning of these terms is also caused by their interconnectedness — they may be performed together or in sequence. Moreover, the boundaries between these processes can be blurred, as they may involve similar techniques, tools, and technologies. For instance, automated tools that are used for content transformation can also be used for content conversion or migration.

Join us for a presentation from Mark Gross, president of Data Conversion Laboratory, about the differences between the processes of content transformation, conversion, and migration. While each of these related processes are involved in managing digital content, each serves a distinct purpose and involves different techniques and tools.

You'll leave with a solid understanding of the differences in these three terms and be prepared to put this knowledge to work. 

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

This show is brought to you by The Content Wrangler, Data Conversion Laboratory, and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Content Transformation, Conversion And Migration

Join us for this upcoming event. Description to follow.

Selecting Between Two Types of Content Strategy

From creativity to deep thinking, discover how the cognitive power of walking fuels success. 

Join Ann Rockley and her guest, Gail Biddulph, and discover how to turn your walk into a catalyst for delivering sustainable high performance and business success. After more than 20 years of walking with her own high-performing teams, Gail shares her finely honed approach to optimizing the benefits of integrating walking into your working life.  

Attendees will learn: 

1) How walking helps de-stress your body
2) The 3 keys to cognitive mobility
3) Why walking boosts creativity at work
 
Gail will also share the practical steps for getting the most from your walking and how to integrate it into your working life whether you’re working in a team or considering how business “netwalking” opportunities can be more than just a nice chat.  

The Essential Mindset is brought to you by The Content Wrangler and sponsored by The Rockley Group,

How Walking Kickstarts Your Business Success

Heretto Case Study

There are a lot of mediocre content solutions. But good enough is seldom sufficient. Getting content right involves NOT skipping steps and looking for ways to save money by ignoring best practices and lessons learned by others before you. Creating exceptional content experiences involves doing it right — but you’ll need management support.

Join us for a chat with Meghan Casey, the author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, and the owner of Do Better Content Consulting about ways to convince management to invest in content production improvements.

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference and knowledge content.

Convincing Leadership To Do Content Right

The Darwin Information Typing Architecture (DITA) is a flexible — yet powerful – XML-based information architecture to structure and manage any information, not just technical documentation. Some examples of non-technical documentation deliverables that companies produce using DITA include marketing collateral, reports, business documents, training material, and legal and regulatory compliance documents.

Join us for a one-hour presentation from Max Swisher, Director of Technology at global content consultancy Content Rules. You'll learn how Swisher's team is leveraging DITA XML and the Heretto component content management system (CCMS) to produce business content, including client reports. You'll discover why Content Rules uses Heretto to assemble and deliver business documents, what benefits the company enjoys, and what ideas they have for using Heretto to produce additional content types in the future. 

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

This presentation is brought to you by The Content Wrangler and Content Rules and is sponosred by Heretto,  the #ContentOps platform for product, reference and knowledge content.

Producing More Than Technical Documentation With DITA XML

Want to learn how to delight customers by leveraging content across multiple channels? Learn how an information development team added value to a release and received positive feedback from customers. 

Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with special guest Marta Rauch, Senior Principal Information Developer at Oracle, and discover best practices for developing mobile content for mobile app stores, an in-app tour, mobile-friendly docs, and a responsive-design library; running a social media campaign on Google+, Twitter, LinkedIn, and Facebook, creating a mobile video and posting it on a mobile YouTube channel, validating results through analytics and customer feedback, and communicating wins to demonstrate the department’s value to the organization.

Delighting Mobile Customers with Content for Apps, Videos, and Social Media

social

media

content

strategy

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Get powerful help desk and support insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the help desk and support strategies that effect business value and growth.

Help Desk and Support

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Delighting Mobile Customers with Content for Apps, Videos, and Social Media

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