Content Strategy and the Customer Journey

Presented by

Scott Abel, The Content Wrangler and Sarah O'Keefe with Scriptorium Publishing

About this talk

What does the customer journey mean for technical communication? How can we deliver what our audience needs across the entire customer experience? Join Scott Abel, The Content Wrangler, and his special Guest Sarah O’Keefe, President and Founder of Scriptorium Publishing, as they discuss how to integrate content strategy efforts across all customer touch points, and how this requirement affects overall strategy, both for technical documentation managers and technical communication professionals.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.