The Content Payoff – Transform Business with Content-rich Customer Experiences

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Presented by

Scott Abel and Ted Schadler, VP and Principal Analyst for Forrester

About this talk

When Forrester asked over one hundred enterprise digital experience decision-makers to rank their investment priorities in digital experience technologies, Web Content Management came out on top! Web content management is at the core of any web experience and gaining more and more attention as brands looks to reinforce their content and experience management strategy. As a business or technology stakeholder, if you are considering investment in your content and experience management platform, this webinar will leave you with invaluable insights on key content and technology best practices. Join Scott Abel, The Content Wrangler, and Ted Schadler, Vice President and Principal Analyst for Forrester, and learn about the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case. Understand the fundamental content & technology principles that will differentiate your brand today and for years to come, and be inspired with specific actions you can take from the world's leading authority on content and experience delivery.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.