AGAIN: The Neuroscience of Repetition

Today, the single most important ingredient for business success is an overlooked factor — memory. This is because memory is at the root of all your customers’ decision-making. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well. We can place any idea or thought or purpose on our customers’ minds through repetition. Repetition opens doors. Join Scott Abel, The Content Wrangler and Dr. Carmen Simon, founder of Memzy (www.memzy.com), for this session to learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly. This session will answer questions such as what the most frequent mistakes are in content creation regarding repetition; what makes a message repeatable; and how do we repeat a message to make it memorable but not annoying?