Delivery: The Misunderstood Piece of the Product Content Puzzle

Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person at the right time, in the right language and format, and on the device of the consumers’ choosing. Content professionals spend a lot of time talking about the content creation and content management phases of the content lifecycle, but they seldom talk much about delivery. That’s because delivery is often misunderstood. And, it can be challenging. It requires a different skill set and specialized tools designed for the job. On Monday, June 27, 2016, join Scott Abel, The Content Wrangler, for part one of a three-part webinar series on content delivery. The first webinar in the series kicks off with a discussion about delivery with content strategy maven Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK, and intelligent content guru, Joe Gelb, President of Zoomin Software. You’ll learn what delivery is, where it fits, why it’s important, and how it works. You’ll discover how some forward-thinking organizations leverage the power of dynamic content delivery to ensure prospects and customers alike have access to the right product content when, where, and how they need it.