The Cognitive Science Behind Intelligent Content

All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.

Some of the highest profile security breaches, including the hacking of email messages from the Democratic National Committee (DNC) during the 2016 US elections, have happened because users were fooled by a spear phishing attack – an attack that uses a personalized email message to lure a reader into revealing login information or clicking on a link to malware. Once the hackers gained access to the DNC system, they were able to install tools that allowed them to retrieve email messages and other data.

Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.

More Americans know what podcasting is than who the vice president is, and 12 million Americans listened to their first podcast last year. Of people who are podcast listeners, 80% listen to all or most of each episode, and listen to an average of 7 episodes each week. Given that sort of engagement, it’s no wonder that businesses are starting to seriously explore podcasting as a new method to reach customers and other businesses.

Join Scott Abel, The Content Wrangler, and his special guests, Ben Woelk, Program Manager at Rochester Institute of Technology, and Allie Proff, Technical Communicator at Technically Eclectic for this free one-hour webinar. Whether you engage in content marketing, capture general knowledge via audio, or are personally interested in podcasting, this session is for you. Attend the session to discover how Allie and Ben took their podcasts from concept to reality, and how you can do the same!

Three key takeaways:
1) Why do a podcast?
2) How podcasts work and how to get started
3) Best practices for creating quality podcast content

ABOUT BEN WOELK

Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host of the Hope for the Introvert podcast and his passion is helping new and emerging introverted leaders discover and maximize their strengths.

ABOUT ALLIE PROFF

Allie Proff, CPTC, is passionate about technical writing because it combines both her loves of reading and writing with math and science. She has been communicating technical knowledge for over fifteen years, whether it be in the U.S. Navy, as a high school math teacher, or a technical communicator for other companies. Her aim is to help people do amazing things by connecting them with the content they need in a way they understand.