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Where is the Love? The Importance of Brand in a Global Digital World

We live in a digitally driven world. And while the direct interactions consumers have with brands has become as easy as clicking a "like" button or pinning an image, what drives passionate advocacy continues to rest squarely on your brand’s shoulders. Understanding how people see your brand around the world is critical in driving real business value. These insights allow top brands to empower their audience and gain genuine, organic word-of-mouth, which directly translates into increased relevance and financial value. Knowing where you stand could make the difference between continued global expansion and closing up shop.

Join Scott Abel, The Content Wrangler, Michele Westphall, Associate Producer of the Brand2Global Conference, and Alex Hunter, Former Head of Digital Marketing at Virgin Group for this free webinar. Our guests will talk about how some of today’s global brands are building passionate followings by leveraging the digital world in which we live and creating strong brand cultures.

You’ll hear about what matters most when building a global brand, why you need a global brand strategy that takes into account local needs, and how to empower your employees and customers as brand co-creators in this digital world. Don’t miss this exciting event, brought to you by your friends at the Brand2Global Conference.
Recorded Aug 17 2016 50 mins
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Presented by
Scott Abel, The Content Wrangler, Michele Westphall and Alex Hunter
Presentation preview: Where is the Love? The Importance of Brand in a Global Digital World

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Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Title: Where is the Love? The Importance of Brand in a Global Digital World
  • Live at: Aug 17 2016 5:00 pm
  • Presented by: Scott Abel, The Content Wrangler, Michele Westphall and Alex Hunter
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