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Answers and Engagement: Digital Experience Management from Curation to Delivery

Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
Recorded Oct 19 2016 61 mins
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Presented by
Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen
Presentation preview: Answers and Engagement: Digital Experience Management from Curation to Delivery

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  • Channel
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  • System Without a Strategy? Diagnosing Content Management Problems Sep 26 2017 5:00 pm UTC 60 mins
    Regina Lynn Preciado
    You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.

    There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
  • How to Get Everyone on the Same Page and Adopt a Unified Content Strategy Jun 22 2017 7:00 pm UTC 60 mins
    Kathleen Pierce and Lynn Carrier
    As companies grow, so does their content, creating a content conundrum, where there are hundreds or thousands of files but no one can find what they need. The key to overcoming this challenge is to create dynamic systems that deliver personalized content, but that is much easier said than done. CMS tools like MadCap Flare drive efficiency and reuse for professional writers, but about a third of the content in a typical ecosystem is created by “Subject Matter Expert" writers using Microsoft Word and PowerPoint, and even the writing groups don’t always have the time they need to be really innovative with their tools.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Lynn Carrier and Kathleen Pierce, for this free, one-hour webinar. Kathleen and Lynn came at this content problem from complementary angles—improving the content-creation and the content-delivery engines for customers and the field.

    You’ll come away from this talk with practical ideas for taking a smart approach to personalization; getting SME authors on board with best practices; using low-end tools to show the possibilities and make the case for further investment; and taking advantage of the right tools to deliver the right content to the right person at the right time, every time.
  • Customer Journey Mapping for Omnichannel Content Jun 22 2017 5:00 pm UTC 60 mins
    Noz Urbina, Global Content Strategist
    After over 15 years working on multichannel-friendly, personalization-friendly, and future-friendly content, Noz Urbina has latched firmly on to customer journey maps (CJMs) as today’s most vital content technique.

    A customer journey map goes beyond static personas and helps diverse content stakeholders to design content plans and models that deliver the right type and level of content to the right user when and where they need it. CJMs bring together large amounts of user information and map it out to support improved content structures, content types, and editorial plans that work across channels and siloed touchpoints.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Noz Urbina, global content strategist, for this free, one-hour webinar. Attendees will learn how to more effectively communicate with agencies, partners, subject matter experts, and other content creators; how to collaborate across teams on personalization-ready content; how to build future-friendly content models and content plans; and how to get more leverage out of your content assets over time and across devices.

    ABOUT NOZ URBINA

    Noz Urbina is a globally recognized leader in the field of content strategy and a customer experience consultant who can effectively bridge organizational and user goals. Noz is well-known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. He is a co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie, and a lecturer at the University of Applied Sciences. Noz has coached teams, developed processes, and spearheaded solutions that have helped some of the world’s largest organizations leverage their content assets to stand out in their sectors while avoiding headcount increases and wasted costs.
  • Collaborating on Content: Overcoming the Silos Jun 22 2017 3:00 pm UTC 60 mins
    Christian Gericke, CMO for SMASHDOCs
    Silos and collaboration are usually posed as contrasts against each other. But in reality, they don’t have to be. Do you know how you can harness the power of silos to create efficient collaboration? It begins with addressing the silo "frame of mind."

    Join Scott Abel, The Content Wrangler, and his special guest, Christian Gericke, Chief Marketing Officer at SMASHDOCs as he reveals the key methods of helping companies in every industry become more effective in their cross-team creation process.

    You will not only learn the cautionary tales about silos but also how they are essential to a company’s health and how to "use tech" rather than simply "have tech." Collaboration occurs when embracing the challenges of silos and moving with their power, rather than fighting against them.

    Takeaways:

    —Silos may be dangerous, but they are also essential, and when their power is harnessed, it leads to collaboration and accountability
    —It's a mistake to assume "having" tech is the same as it using tech effectively
    —Speedy collaboration is a competitive edge in achieving long-term business success

    ABOUT CHRISTIAN GERICKE

    Christian Gericke is the CMO for SMASHDOCs and a volunteer for Translators without Borders who manages this challenge both online and offline. Christian spent the last 25 years in various management positions in the document and information management industry for companies such as Acrolinx, HP, and Exstream Software.
  • Adopting a Unified Content Strategy at Morgan Stanley Jun 21 2017 7:00 pm UTC 60 mins
    Ena Gordon, Morgan Stanley Wealth Management
    Would you like to know how to break down content silos, why content that is cross-functional benefits end-users, and when to produce content by segment?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Ena Gordon, Vice President for Morgan Stanley Wealth Management for this free, one-hour webinar. Ena's presentation will demystify the steps needed to move a large organization away from traditional siloed content production approaches and toward a unified content strategy. She will examine how Morgan Stanley adopted a unified content strategy and she will share best practices and lessons learned along the way.

    ABOUT ENA GORDON

    Ena Gordon is content strategist that specializes in transforming content strategies built for paper into dynamic webified experiences.
  • The Holy Trifecta of Global Content Success Jun 20 2017 9:00 pm UTC 60 mins
    Val Swisher, Global Content Strategist
    The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translate, easier to locate, and easier to create.

    Join me, Scott Abel, The Content Wrangler, for this presentation with Val Swisher, CEO of Content Rules. Val will focus on the Holy Trifecta of Global Content Success, how the components work together, and why they are critical factors for successful global content. You’ll leave with an understanding of how terminology, structure, and translation memory work and how paying attention to all three factors will help your customers provide better content in any language.

    ABOUT VAL SWISHER

    Val Swisher is the Founder and CEO of Content Rules, an end-to-end content services provider who helps customers plan and execute their global content strategy, create content in structured and non-structured environments, and prepare content for translation.

    Val is a global content strategy thought leader and an expert in making source English content global-ready. In addition to running Content Rules, Val is on the Executive Board for Translators without Borders, where she is responsible for creating and running the Simplified English program. Translators without Borders works with non-governmental organizations to provide critical, life-saving translations for humanitarian causes around the globe.

    Val is also the co-producer of Information Development World and a featured presenter at many online and in-person events. Val’s third book, “Global Content Strategy: A Primer,” was published by XML Press in 2014.
  • Global Content Management Simplified – 5 Steps to Success Jun 20 2017 7:00 pm UTC 60 mins
    Matt Grotenstein, VP of Client Development, Acclaro
    Managing global content across your organization and across multiple languages, locales, and platforms can get complex. In this session, we’ll discuss five steps you can take to simplify and automate this process while increasing speed-to-market and international brand exposure.

    With global expansion comes complexity in managing multilingual, digital content across locales. This session provides insights into what solutions can be put in place to ease that complexity, across the organization, while setting up for brand success across cultures

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matt Grotenstein, VP of Client Development at Acclaro for this presentation. Matt will show you how to prioritize content for localization, how to implement automated workflows for faster time-to-market, successfully speak in your brand's voice across cultures, and how to measure impact across the organization.


    ABOUT MATT GROTENSTEIN

    Matt Grotenstein, Acclaro’s VP of Client Development, has co-founded several industry-leading software and finance companies. He currently leads a team of seasoned sales professionals to understand client challenges and provide smart solutions, drawing insight from an extensive background in international communication. Being an expert in global business communication, translation technology, and software localization, he sits on the Board of the translation industry non-profit Red-T, while offering guest lectures at the Baruch College School of Communication.
  • Are we losing faith in globalization? Jun 20 2017 5:00 pm UTC 60 mins
    Diana Ballard, STAR USA
    After the golden years of growth during the 1990s and early 2000s, we’re witnessing global disintegration with a loss of confidence in globalization and free trade. In an era when the idea of globalization seems in decline and replaced by fear and protectionism can we redefine and rebuild globalization into a strategy for success?

    Join Scott Abel, The Content Wrangler, and his special guest, global content strategy consultant, Diana Ballard, for a free one hour discussion about the future of globalization. Ballard will examine how some countries and companies are bucking the trend and profiting from globalization today.

    Attendees will learn how:

    * multiculturalism builds stronger communities, solutions and outlooks
    * to embrace diversity—exchanging rather than excluding ideas—to drive disruptive innovation
    * digital transformation and technology is set to defeat the fear of globalization

    This session is intended as a discussion to re-construct our idea of globalization creating renewed optimism and a strategy for success.

    About Diana Ballard

    Diana Ballard has a 30-year track record in international business operating across diverse and challenging environments from manufacturing, to service, and to consultancy. She has the expertise, insight, and commitment to creating value through long-trusted business relationships, placing the customer at the heart of every transaction. Her entrepreneurial spirit drives her to lead and explore every challenge as an opportunity to learn and grow. Diana is aspiring to create digital continuity by unifying information across the enterprise, and by bringing everyone into the same conversation, the one which speaks to customers in their language.
  • Leveraging Natural Language Processing For Content Production Jun 20 2017 3:00 pm UTC 60 mins
    Pawan Deshpande, CEO, Curata
    Join Scott Abel, The Content Wrangler, and his guest, award-winning natural language researcher, Pawan Deshpande, founder and CEO of Curata, for a discussion about natural language processing.

    Deshpande will draw from his experience as a researcher at Google and the Massachusetts Institute of Technology to provide an overview of cutting-edge Natural Language Processing (NLP), Information Retrieval (IR) and Machine Learning (ML) techniques such as machine translation, natural language generation, automatic document summarization, and collaborative filtering. He will reveal how you already benefit from these in many day-to-day applications without even realizing it.

    Attendees will learn:

    * What Natural Language Processing (NLP) is and how it works
    * Real-world applications of NLP in use today
    * How to use NLP for scaling content production

    About Pawan Deshpande:

    Pawan Deshpande is the founder and CEO of Curata, a Boston-based content marketing software company that employs machine learning, natural language processing, and artificial intelligence. Curata is used by hundreds of companies worldwide. Pawan regularly blogs for the Content Marketing Institute, Forbes, The Huffington Post, and other technology and marketing publications. He is a regular speaker at internationally attended events including SXSW, Content Marketing World, and the American Marketing Association.

    Prior to Curata, Pawan held engineering and research positions at Microsoft and Google, where he was awarded patents in social networking and machine transliteration. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology, where his graduate thesis “Decoding Algorithms for Complex Natural Language Tasks” was awarded the top departmental and international prizes.
  • Lessons Learned By An Accidental Video Creator (and Other Professionals) Jun 8 2017 7:00 pm UTC 60 mins
    Doug Thomas, Senior Content Developer, Microsoft Office
    Join me, Scott Abel, The Content Wrangler, and my guest, Doug Thomas, Senior Content Developer, Microsoft Office, for a free, one-hour webinar during which we'll discuss lessons learned creating videos without a budget. Thomas will share how he created a popular help- and how-to video series that's in use today by millions of Microsoft Office customers.

    Attendees will learn:
    —Tips, tricks, and techniques for creating videos
    —5 keys to a successful video (even when shot in your office)
    —Why it’s good to be angry (or how passion triumphs production value)


    ABOUT DOUG THOMAS

    Doug Thomas is Senior Content Developer for Microsoft. Thomas creates training and how-to videos for Microsoft Office customers. To date, he's created—and appeared in—over 300 videos including Microsoft Office Casual, an award-winning how-to series shot at his desk. Doug also led the Office 15-Minute Webinars series for three years, a free online event series featuring demonstrations and question and answer sessions with the Office Help & How-to writers.
  • Four Types of Video for Learning Jun 8 2017 5:00 pm UTC 60 mins
    Andrea Perry, Instructional Designer at TechSmith
    It’s no secret that some videos are way more successful at supporting learning than others. But what makes some videos work and others fall flat?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Perry, Instructional Designer at TechSmith for this presentation. Andrea will highlight 4 types of videos that lend themselves well to learning, and outline criteria to help you decide which type of video to employ for your next project. She will look at real examples, discuss what makes them remarkable, and share practical tips to help you craft them with confidence and excellence.

    Attendees will come away from this webinar knowing the 4 types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video.

    ABOUT ANDREA PERRY

    Andrea Perry works with an award-winning team of instructional designers at TechSmith, a software company that’s changing how people communicate with visuals. Andrea holds an MA in Educational Technology from Michigan State University and uses learning theory and video to build tutorial content that inspires and informs.
  • Getting Started with Video: Learning the Basics Jun 8 2017 3:00 pm UTC 60 mins
    Matthew Pierce, Learning & Video Ambassador, TechSmith
    As video becomes more popular, more accessible to create, and more in demand from customers and stakeholders, it's important to learn how to start creating video. Video doesn't have to be complicated, and you don't have to become a video professional to make effective and engaging video. Learning a few of the essentials will put you on your way to make great videos.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matthew Pierce, Learning & Video Ambassador at TechSmith for this presentation. Matt will prepare you to get started with video with practical tips and steps. He will address the entire lifecycle from preproduction through distribution, and points in between to help you get with started creating videos.

    Takeways:

    What are the keys actions and components to getting started with video.
    Shooting and editing tips, tricks and techniques.
    Producing and distribution — what you need to be successful

    ABOUT MATTHEW PIERCE

    Matthew Pierce, Learning & Video Ambassador for TechSmith Corporation, is an advocate for using video for learning, marking, and communicating. Throughout Matthew's career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.
  • Meet Content Science Academy: A New Content Training Experience Jun 6 2017 5:00 pm UTC 60 mins
    Colleen Jones, CEO, Content Science
    Want to grow your content career? Lead a content team and would like to empower them with up-to-date knowledge and skills? Wish there was an easier way to start a center of content excellence? Learn about a new option to address those needs, Content Science Academy, in this interactive webinar.

    Join me, Scott Abel, The Content Wrangler, and my guest, Colleen Jones, CEO of content intelligence + strategy firm, Content Science, for a review of the Content Science Academy. Attendees will:

    * learn what Content Science Academy and its purpose are
    * get introduced to topics covered now
    * have the chance to express opinions about upcoming topics
    * learn how to use Content Science Academy as an individual or an enterprise
    * obtain a code for a 25% discount on a course or certification

    ABOUT THE PRESENTER

    As CEO of the content intelligence + strategy firm Content Science and a Star Wars fan, Colleen Jones regularly advises top organizations on becoming Jedi Masters of content. Colleen spearheaded the development of ContentWRX, a software service that has collected more than 70,000 data sets to assess content effectiveness. Colleen wrote the cornerstone content book "Clout: The Art and Science of Influential Web Content" and speaks at conferences and client events around the world.
  • It Takes a Village to Create Your Content Collection May 31 2017 9:00 pm UTC 60 mins
    Amber Swope, Content Strategy and DITA Expert
    What content do your users need? Who creates it? How do you share it?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Amber Swope, content strategy expert, for a discussion about content collections.

    Attendees will learn how to:
    • Identify the requirements for a content collection
    • Determine the collection scope
    • Collaborate with other stakeholders to build and maintain the collection

    Let’s talk about strategies to create and share the right content in your organization.

    About Amber Swope

    Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 12 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer, walking her puppsters, and enjoying Portland, Oregon.
  • Going DITA: Building an Implementation Plan for Positive Disruption May 31 2017 7:00 pm UTC 60 mins
    Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions
    You’re sold on the benefits of migrating your content to DITA. Now it’s time to get all the pieces in place for your implementation.

    Moving to DITA and structured content means changing your authoring paradigm, content model, process, and toolset. It can be a positive disruptive change in your organization offering huge opportunity and payoff. But let’s face it: moving to DITA is a disruption, and like any change, if not planned and managed properly, it won’t end well.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions, as we review a migration process that covers all the bases, helping you build your game plan for a winning DITA implementation.

    Attendees will learn:
    • The key components of a DITA implementation, process, details, and dependencies involved
    • How to build a solid plan based on experience, and schedule accordingly
    • The skills required and the help you should seek when tackling a DITA project
  • DITA Best Practices: 10 Things You Can Do To Help Ensure Success May 31 2017 5:00 pm UTC 60 mins
    Jenifer Schlotfeldt, Senior Content Strategist, Designer & Architect, IBM
    You’ve made the decision to move to DITA, now what? Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls?

    Join me, Scott Abel, The Content Wrangler, and my special guest, content strategy maven, Jennifer Schlotfeldt, IBM, for a presentation designed to highlight best practices to help ensure DITA project success.

    Attendees will learn:
    • Ways to ensure the creation of effective topics
    • How to properly architect content and assemble topics into information that is retrievable, organized, and reusable
    • Several “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion

    About Jennifer Schlotfeldt

    Jenifer Schlotfeldt is a senior content strategist, designer, and architect at IBM. Jenifer leads a team of software engineers and content designers that owns the Bluemix Learn Experience. Not only is the team supporting continuous delivery of the Bluemix Docs, but it also embraces DevOps and Design Thinking practices. She is also the co-author of "DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA," published in 2011.
  • DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA May 31 2017 3:00 pm UTC 60 mins
    Rob Hanna, Mark Lewis, and Keith Schengili-Roberts
    Over the past decade, thousands of organizations around the globe have adopted the Darwin Information Typing Architecture (DITA) to help them improve the way they create, manage, translate, and deliver content to prospects and customers. And yet, despite the many benefits DITA can provide, not everyone who has made the move is satisfied with the experience.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Rob Hanna, Mark Lewis, and Keith Schengili-Roberts—three content strategy experts with deep experience solving content conundrums with DITA, as we discuss the results of our 2017 DITA Satisfaction Survey. Our panel will review the top reasons survey respondents are dissatisfied with their DITA implementations. We’ll also discuss why some DITA projects fail and provide advice on how to best overcome these challenges (or avoid them altogether).

    Rob Hanna is President and Chief Information Architect at Precision Content Authoring Solutions, a professional technical communicator, and a leading expert in structured XML authoring, DITA and content management. Rob has consulted to or worked for several Fortune 500 companies including Cisco Systems Inc., and Xerox.

    Mark Lewis is a content strategist, author, STC Fellow, and DITA Metrics educator. In his book, DITA Metrics 101, Mark proves the value of moving static content to XML and intelligent content. He is recognized throughout the industry for his ability to build clear business cases that show the benefits of aligning content strategy and corporate strategy.

    Keith Schengili-Roberts is the DITA Evangelist and Market Researcher at IXIASOFT. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s School for Continuing Education. He is the Chair of the OASIS DITA Adoption Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results.
  • Talk the Talk: Create a Voice and Tone Your Customers Love Recorded: May 4 2017 60 mins
    Sarah Smart, Senior Content Designer and Ryan Zurowski, Brand Storyteller
    Look at brand guidelines for most technology companies, and you’ll probably find a page or two about voice. It will include traits like human, friendly, honest, innovative, and trustworthy. But let’s face it, when is the last time you described a person as “human and innovative”? Like every person, your business is unique. How can you prove to customers that you're not a robot if you sound like every other beep and boop out there?

    Join me, Scott Abel, The Content Wrangler, and my two special guests for this free one-hour webinar. My guests will be Sarah Smart, Senior Content Designer at Intuit, and Ryan Zurowski, Brand Storyteller at Intuit, who will talk about developing a brand voice-and-tone strategy that reflects your company’s unique values and personality. They will help you define who you are and how you want to sound, and to develop a playbook that will help everyone who creates content for your business—from copywriters and designers to marketers and business partners. Best of all, you will learn how to improve the customer experience by making people feel something when they interact with you.

    At the end of the hour, you should understand voice and tone, why they’re important, and how they’ll help improve your customer experience. You'll have a blueprint for developing guidelines that engage your customers and rally your organization, and you'll know how to teach the guidelines to everyone in your organization—whether it's a team of ten or ten thousand.

    Brought to you by Acrolinx—the only software that can “read” your content, score it, and guide you to make it better—and better content means better business results. Check them out on the web at www.acrolinx.com.
  • Developing Quality and Consistency Guidelines for Financial Services Content Recorded: Apr 20 2017 59 mins
    Ann Rockley, CEO, The Rockley Group
    Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.

    Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.

    Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.

    Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
  • New Stops on the Buyer Journey: Audience Engagement in 2017 Recorded: Apr 18 2017 61 mins
    Phyllis Davidson, Research Director, SIriusDecisions
    Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.

    Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.

    ABOUT OUR GUEST

    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
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  • Title: Answers and Engagement: Digital Experience Management from Curation to Delivery
  • Live at: Oct 19 2016 5:00 pm
  • Presented by: Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen
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