Crossing the Chasm with Content Delivery and Digital Experience

Creating and managing great content is your job. Effective delivery of that content to your customers and prospects—on their terms—is a business imperative. As technical product content is increasingly recognized as an important asset for improved marketing and customer experience, we need to think in those terms, applying new best practices to enable better findability and discoverability of content. Integrating the long-tail value of product documentation with the short-term outlook of marketing campaigns is our challenge as a practice, thereby enabling greater business value around our content. Join Scott Abel, The Content Wrangler, the host for this free one-hour webinar. Scott will be joined by intelligent content guru, Joe Gelb, President of Zoomin Software, Frank Miller, President and CEO of Ryffine, and Megan Gilhooly, Sr. Manager Content Management for Amazon Seller Support. This round-table discussion will provide an overview of how to move beyond publishing and Web Content Management to dynamic content delivery and a cross-touchpoint digital experience.