Planning a Path for Success

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Presented by

Paul Perrotta, Senior Director of Information Experience for Juniper Networks

About this talk

Technical Communication in high-tech is under pressure to perform—to reduce costs, to innovate, to delight, and to transform. Whatever the name of the division—whether it's Tech Docs, or Tech Pubs, or User Assistance, or Those Writers—it's a safe bet that decision makers do not understand the function or the possibilities that the function might fulfill. A quarterly focus on profit and expense means that budget assumes the most important discussion point, but is that the conversation you want to have? Success doesn't just happen; you have to plan what you want to do and planning means you must talk to the people in your ecosystem, and listen to what they tell you, and you have to demonstrate that you have heard them and that your plans align with their overall plans. You have to plan to communicate properly—and often—and you have to plan in order to demonstrate that you know your business. Success comes in many different forms and planning is the first step to getting there. Join Scott Abel, The Content Wrangler, and his special guest, Paul Perrotta, Senior Director of Information Experience / Solutions and Services for Juniper Networks and learn why TechComm is both vital and misunderstood. Topics in the discussion include how showing up at work isn't enough—that you must articulate a vision that aligns with the overall company or divisional goals; and learn why success does not just happen—you must plan for it to make it happen.

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