Your content, being a proxy for direct human interaction, needs to be authentic to reach its desired goals. But good luck trying to inject authenticity into the highly volatile team workflows that govern today's daily grind of sales, marketing, and public relations departments. Methods to make the recipient *believe* that content is authentic are like a crutch. Do not focus on creating authentic content. Instead, help your content creators become more authentic in what they do and who they are, and much of the rest will come naturally.
Join Scott Abel, The Content Wrangler, and his special guest, Mathias Maul, Chief Shrink at The Content Shrinks, for this free, one-hour webinar. You’ll gain valuable insights into your daily business operations that can help you devise and implement author-first workflows. You will learn how to coach your content teams to become the best at what they do and understand how to enhance communication between the various voices inside your content creators’ heads.