Fundamentals of Digital Asset Management

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Presented by

Theresa Regli, Managing Partner with the Real Story Group

About this talk

Digital Asset Management (DAM) is the art and practice of managing digital media, and more specifically, non-textual assets such as images, brand logos, videos and all things visual. It’s important to understand both the practice & technicalities of DAM, and in particular, what DAM technology is and how it really works. Join Scott Abel, The Content Wrangler, and his special guest, Theresa Regli, Principal Analyst and Managing Partner with the Real Story Group, for this free, one-hour webinar. Theresa will walk webinar attendees through the fundamentals of DAM functionality. This webinar is appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do. Theresa will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting. At the end of this webinar, you'll have a solid understanding of the core components of DAM success, how to make a business case for DAM, and how DAM fits into the bigger picture of marketing technology.

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