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Bridging Marketing and Operations: Avoiding the Dreaded Silo

We have often heard Marketing and Operation teams (or supply vendors) are seeking ways to improve their communication with each other. There are business and personal advantages to bridging this gap. Marketing and Operations should see each other as partners and allies, not internal adversaries. Silos occur naturally when people work in a vacuum without understanding how their actions impact their other teams or their vendors. Silos are imposed by company structure or self-imposed by the employees themselves. Silos can also be caused by language barriers and cultural differences, or may be imposed for security reasons. 

Join Scott Abel, The Content Wrangler, and his special guest, Erica Haims, for this free, one-hour webinar. Erica will delve into positive, helpful solutions that benefit everyone by addressing the issues created with Marketing vs. Operations—aka Creatives vs. Resource Suppliers. Erica will share ideas about bridging silos including things like having a liaison who can communicate across teams; sharing best practices between teams, groups, and partners; and creating training materials for on boarding that highlights information regarding your team.
Recorded Feb 7 2017 55 mins
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Presented by
Erica Haims, Erica Haims Consulting
Presentation preview: Bridging Marketing and Operations: Avoiding the Dreaded Silo

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Title: Bridging Marketing and Operations: Avoiding the Dreaded Silo
  • Live at: Feb 7 2017 6:00 pm
  • Presented by: Erica Haims, Erica Haims Consulting
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