Bridging Marketing and Operations: Avoiding the Dreaded Silo

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Presented by

Erica Haims, Erica Haims Consulting

About this talk

We have often heard Marketing and Operation teams (or supply vendors) are seeking ways to improve their communication with each other. There are business and personal advantages to bridging this gap. Marketing and Operations should see each other as partners and allies, not internal adversaries. Silos occur naturally when people work in a vacuum without understanding how their actions impact their other teams or their vendors. Silos are imposed by company structure or self-imposed by the employees themselves. Silos can also be caused by language barriers and cultural differences, or may be imposed for security reasons.  Join Scott Abel, The Content Wrangler, and his special guest, Erica Haims, for this free, one-hour webinar. Erica will delve into positive, helpful solutions that benefit everyone by addressing the issues created with Marketing vs. Operations—aka Creatives vs. Resource Suppliers. Erica will share ideas about bridging silos including things like having a liaison who can communicate across teams; sharing best practices between teams, groups, and partners; and creating training materials for on boarding that highlights information regarding your team.

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