Name: Holy Trifecta of Global Content Success: Terminology, Structure, and Translation
Start: 2017-02-14T18:00:00Z
End: 2017-02-14T18:55:56.000Z
Location: BrightTALK
Rating: 4.67

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Let's Talk Technical Documentation with Dawn Stevens

Join us for a chat with Laura Vass, organizer of the DevPortals Awards and the API The Docs conference (and podcast), to discuss what's she's learned about the content needs of software developers. We'll discuss the DevPortals Awards and hear her take on the what we can do to provide developers with the best content experiences possible.

We'll ask Vass about the API The Docs conference, community, and podcast. And, we'll uncover the lessons she's learned organizing the DevPortal Awards and working with professionals in the API Docs arena.

Recognizing Exceptional Developer Experiences

Let's Talk Content Operations with Rahel Anne Bailie

Let's Talk Technical Documentation with Dawn Stevens — Guest/Topic TBD

Join us for Coffee and Content with Mirjam Neelen, Head of Global Learning Design and Learning Sciences at the pharmaceutical giant, Novartis, about designing evidence-informed learning experiences. 

Neelen, co-author of the book, "Evidence-Informed Learning Design," will discuss what learning experiences are, what evidence-informed design means, and how it differs from evidence-based design. Neelen will identify some of the common challenges that get in the way of good learning design and how to spot (and avoid) learning fallacies and myths. 

Come prepared to ask questions — and get answers — about learning design.

Can't make it? Please register, and we'll send you a link to watch a recording whenever convenient.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Making Evidence-Informed Learning Design Decisions

Leaning into the tensions between humans and machine behavior. 

Today’s content operations demand automation-machines can process huge volumes of information instantly but they need predictable content to do that. As humans, our natural inclination is to (graphically) design “pages” and then fill them with content before we determine the structure of that content. 

So the question becomes: how do we move from a graphic design mindset to a building design mindset, where structure is an integral aspect of doing a design?

Join Rahel Anne Bailie, The ContentOps Wrangler, and Sarah O’Keefe, Founder & CEO at Scriptorium, as they discuss techniques that content developers can use to integrate structure into the design process. Attendees will learn how to evaluate content maturity in their development process, some techniques to capture structure during the design phase, and how to uncover hidden connections across your body of content.

"Let's Talk Content Ops" is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Content Operations: Design First or Structure First?

Join us for Coffee and Content with Hillary Marsh, an experienced content strategist, to learn how content is crucial in delivering remarkable customer support experiences. Consumers demand fast and easy answers, and high-quality, relevant, and accessible content is key. 

Marsh will discuss why "Better CX requires better content" and the characteristics and benefits of a "content-first" approach that prioritizes content over form. She'll also emphasize the importance of "core content" that meets audience needs and is easily accessible. 

Don't miss this opportunity to enhance your customer support strategy!

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler, and Heretto, the #ContentOps platform for product, reference and knowledge content.

Better Customer Experiences Require Better Content

Join us for Coffee and Content with Dave Koelmeyer, Information Architect at ezyVet. We'll explore how the Auckland-based SaaS provider uses DITA XML to build new capabilities to enhance customer experiences. You'll learn how the global veterinary platform is implementing contextual help and automated video documentation capabilities and find out the company's plans to leverage the powerful combination of ChatGPT and DITA content.

Koelmeyer will share strategies for gaining management approval for content operations improvements, emphasizing the value of showing leadership (not telling them) how technical product information development and delivery improvements can achieve business goals. And he'll discuss the importance of connecting technical documentation efforts to sales and why that matters.

You'll also discover how ezyVet uses a controlled vocabulary — Simplified Technical English — and why they rely on it to help them communicate effectively. 

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

The Long-term Value of Adopting DITA XML

Ann Rockley talks with Matthew Pollard, best-selling author of “The Introvert's Edge” series, about why introverts struggle and how they can excel instead!

One of the biggest myths that plagues the business world today is that success in business or ability to network depends on being an extrovert with the “gift-of-gab.” You don’t have to be outgoing to be successful and you don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all!

Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted success in his book series The Introverted Edge.

In this talk show, Matthew Pollard shares insights for introvert success.

Why you don't need to be an extrovert to be successful
How to leverage your innate introverted strengths
How to prepare for any situation
Overcome fear and discomfort when networking

The Essential Mindset is brought you by The Content Wrangler and The Rockley Group.

The Essential Mindset: The Introvert's Edge

Join us for a chat with Steve Rawling about the role, impact, and value of storytelling as it relates to creating meaningful customer experiences. We'll chat with the former BBC TV journalist, international author, and business storytelling consultant about ways that product information developers, technical writers, and other business writing pros can leverage the power of storytelling to create exceptional experiences for prospective and existing customers. You'll leave understanding how storytelling impacts trust, comprehension, and confidence. COme prepared to ask questions about your content and how you might use storytelling to improve its utility.

Rawling has told over 20,000 stories in his career, so he can definitely help you tell yours. Steve's latest venture — a deck of cards called "Storyteller Tactics" — smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM. We'll give away a free copy of "Storyteller Tactics" at the end of this show.

Register: 

Can't make it? Please register, and we'll send you a link to watch a recording whenever convenient.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

The Impact of Storytelling On Customer Experience

Inclusive language is the practice of intentional word selection that conveys respect to all people. When we use inclusive language, we acknowledge and honor every person's diverse and intersectional identities, making them feel valued and inviting them to contribute their best.

Yet, inclusive language takes work, even for people who value diversity, and it also takes practice and humility. Recognizing less than inclusive words and replacing them with more inclusive terms also involves change — something we humans, as creatures of habit, can find difficult — it takes adjustments to how we work and the tools we use to do it.

Join us for a presentation about adopting inclusive language that examines the findings from recent research. We'll discuss what motivates organizations to adopt inclusive language; and whether the organizations that do so have methods to encourage or enforce its usage.

This web presentation is brought to you by The Content Wrangler in partnership with the Center for Information Development Management and Content Science. It is sponsored by Acrolinx, a maker of software that unlocks the potential in your enterprise content to ensure your best-performing asset is the best it can be.

2023 Inclusive Language Survey Results

Content has weight. It consumes energy and creates pollution during creation, publishing, use, and storage.

Digital is physical. The Cloud is on the ground, where all the data and content are stored on 70 million servers. Each server caused between one and two tons of CO2. 

We can all do our part to create less content of a higher quality. 

Data and content are out of control, and every year it creates more and more pollution. Let’s do something about that.

Join Rahel Anne Bailie for a chat with Gerry McGovern, a well-known and highly-respected professional in the content strategy community. A highly-regarded speaker, he has spoken on digital customer experience in more than 35 countries. He has written eight books about digital design and is the author of "World Wide Waste: How Digital Is Killing The Planet And What To Do About It" (2020 Silver Beach).

Attendees will learn about:

* Creating lighter content that has less of a pollution impact
* Ways to reduce the energy and time required to find and use our content
* Using repurposable content to create new content, thus reducing overall pollution

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

Let's Talk ContentOps is brought to you by The Content Wrangler, Content, Seriously, and is sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Content Strategies for Sustainable ContentOps

Join us for Coffee and Content with Kathleen Pierce, a principal analyst with Forrester, a leading research and advisory firm that helps companies navigate digital transformation. With over 20 years of experience in the tech industry, Kathleen is a recognized expert in the field of customer experience (CX) and has worked with numerous companies to help them improve their CX strategies. 

We'll chat with Pierce about the trends she's identified while examining the future of localization — the process of adapting a product or service to meet the language, cultural, and other specific requirements of a particular region or market. 

As the founding principal of User Interface Engineering (UIE), a user experience design school solely aiming to make user experience (UX) designers everyone wants to hire, Spool knows what sells. He's been winning over stakeholders and upper management for years by focusing on selling the vision of a better future.

The future of localization is likely to be shaped by several key trends and developments. We'll discuss the major trends, including the increasing use of artificial intelligence (AI) and machine learning (ML) to automate many aspects of the localization process. And we'll chat about the growing importance of delivering localized content that personalized for individual consumers and the impact of ongoing geopolitical and economic changes.

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Are You Ready For The Future of Localization?

People talk about being burned out from work all the time, but what is burnout really? And are you experiencing it? 

Join Ann Rockley and Jessica Sweet as they talk about strategies to step back from the brink of burnout or pull you back if you've gone over the edge.

They will discuss what to look out for if you suspect burnout, and how you can make some small but significant changes that can help you cope and recover. They will also discuss what you can do to help you set yourself up to be burnout-proof in future roles. 
 
Here's what you'll learn: 

1) Understand what burnout is and if you're experiencing it. 
2) Simple things you can do to cope and recover from burnout. 
3) Questions you can ask future employers to detect a "burnout" role before you take it and burnout-proof yourself if you ever find yourself there again.

“The Essential Mindset“ is brought to you by The Content Wrangler and sponsored by The Rockley Group.

Avoiding Burnout: How to Stop the Tailspin

Join us for a case study exploring how Allstate works to provide just-in-time information to thousands of commercial insurance agents and customer support personnel. 

Led by Allstate representatives, Andrew Hellman, Strategic Sales and Effectiveness Leader, and Todd Wright, Strategic Integration and Field Effectiveness Leader, this case study will examine the improvements Allstate has made to its content production capabilities as a result of adopting component content management and modularized XML content. You'll also hear about the insurance company's plan for the future to deliver just-in-time learning to those who need it and you'll find out what the Allstate team learned about advocacy and why it's a necessary, continuous, never-ending effort.

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

This case study is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Providing Content at the Moment of Engagement

Join us for Coffee and Content with Marjolein Groot Nibbelink, the Publisher of Multilingual magazine, as we discuss the evolving magazine publishing landscape, changing reader preferences, digital transformation, and the challenges — and opportunities — niche or specialty magazines face in a competitive market.

We'll discuss innovative approaches and successful strategies to increase reader engagement and retention, and the role of print magazines in today's omnichannel ecosystem. You'll leave with an understanding of the importance of the integration of digital and print platforms in ensuring the success of a modern magazine publication and how the focus on diversity and inclusion impacts the magazine's responsibility to reflect diverse voices and perspectives.

Register: https://www.brighttalk.com/webcast/9273/557696

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference and knowledge content.

The Changing Face of  Magazine Publishing

The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translation, easier to locate, and easier to create. 

Join Scott Abel, The Content Wrangler, and Val Swisher, Global Content Strategist, and CEO of Content Rules, for this free one-hour webinar. Val will provide information on the Holy Trifecta, how the components work together, and talk about why these are critical factors for successful global content. Val will also cover the options for including services that address each aspect of the trifecta into your service offerings. This webinar is intended for LSPs, content developers, and customers who use their services.

You’ll leave with an understanding of how terminology, structure, and TM work and how paying attention to all three factors will help your customers provide better content in any language.

Holy Trifecta of Global Content Success: Terminology, Structure, and Translation

content

strategy

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Get powerful help desk and support insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the help desk and support strategies that effect business value and growth.

Help Desk and Support

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Holy Trifecta of Global Content Success: Terminology, Structure, and Translation

Presented by

About this talk

More from this channel