The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Coffee and Content

Let's Talk Personalization

Let's Talk Technical Documentation

Let's Talk Content Operations

Coffee and Content TBD

Unleash the potential of generative AI in your professional toolkit with our upcoming webinar, "Collaborative Cognition: AI as a Thought Partner." Join Ruth Kaufman, Knowledge Architect at Urbina Consulting, as she delves into how AI is transitioning from a mere output machine to an essential partner in structured thinking.

Discover practical methodologies that will not only enhance your workflow but also improve the quality and results of your knowledge work. Whether you're looking to implement these tools on an individual level or across your organization, this presentation will provide actionable insights and clear steps to integrate AI effectively.

Ruth will explore various applications and demonstrate how embracing AI can lead to more comprehensive, thorough approaches in daily tasks. Expect to walk away with a deeper understanding of how chat-based AI tools can be leveraged for superior outcomes, regardless of your field or industry.

This educational web presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform designed to deploy help and API docs in a single portal that delights your customers.

Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you.

Collaborative Cognition: AI as a Thought Partner

Generic AI tools like ChatGPT are great for brainstorming, but they fall short when it comes to enterprise content operations, structured content, and knowledge management. They don’t understand your brand, your audience, or your compliance requirements.

That’s where Custom GPTs come in—AI models fine-tuned on your own data, workflows, and taxonomy to automate content creation, streamline governance, and improve content findability. During this talk from Leslie Carruthers, founder and president of The Search Guru, we’ll explore how leading organizations are using Custom GPTs to power intelligent content workflows, metadata tagging, structured authoring, and multilingual content delivery.

You’ll walk away with a proven framework for designing, deploying, and scaling AI assistants that don’t just generate content, but understand, organize, and optimize it—reducing costs, improving efficiency, and transforming content operations.

You will learn: 

o. Why off-the-shelf AI tools fail in enterprise content operations and how Custom GPTs solve challenges in governance, metadata, and structured content

o. How AI-powered content automation enhances metadata tagging, taxonomy management, structured authoring, and multilingual content workflows

o. Best practices for training and deploying a Custom GPT tailored to your organization’s unique content needs

o. Real-world case studies of how Custom GPTs are improving content governance, localization, and compliance in enterprise environments

o. How to measure AI’s impact on efficiency, cost reduction, and knowledge management using key performance indicators (KPIs) and benchmarks

Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.

This presentation is brought to you by The Content Wrangler and is sponsored LavaCon, the conference for content strategy and technical documentation management.

How Custom AI Models Are Reshaping Content Operations

Join plain language experts Deanna Lorianni and Deborah Bosley as they explore why plain language matters now more than ever, who benefits from its use, and what global rules, regulations, and laws support its adoption. As co-authors of the upcoming Plain Language Handbook (XML Press, Fall 2025), Deanna and Deborah will provide practical strategies for creating clear, concise, and accessible content — empowering communicators to deliver meaningful content experiences for all people, regardless of cultural or political challenges.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.

Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.

How To Be Clear and Inclusive Despite Cultural Pushback

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Get powerful help desk and support insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the help desk and support strategies that effect business value and growth.

Help Desk and Support

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

Get powerful manufacturing insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and techniques to accelerate production cycles while increasing efficiencies and improving profitability.

Manufacturing

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.