Global Content Integration Challenges And How To Overcome Them

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Presented by

Diana Ballard, STAR USA

About this talk

Challenges are mounting to bring everyone into the same conversation—the one with your customers. As digital and real-world experiences collide and compete, it has never been more important to speak with a unified, personal voice in the language of your audience. Transforming how we communicate from vicious to virtuous circles requires globalization be woven into strategic and tactical efforts at every level within the organization. Join me, Scott Abel, The Content Wrangler, and my special guest, global content expert, Diana Ballard, as we examine five challenges that get in the way of global content success. You’ll learn why global content integration is a test of your business agility and determines how successful you’ll be on the international stage. ABOUT OUR GUEST Diana Ballard is B2B globalization consultant and translation/localization expert on a 30-year pursuit to unify the end-to-end information lifecycle—from design to delivery, Diana is armed with a passion for connecting with customers with content in the language of their choosing—their own.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.