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Blueprint for Success: Selecting Technologies To Manage Global Content

Are you confused about the many options for managing global content between your content management system, marketing automation platform, and translation technology? And most importantly, are you concerned about the impact on the user experience for both the content manager and in-country reviewer?

Imagine yourself in a work environment where you can focus on everything that matters when managing global content. All the clutter is gone. No cutting and pasting of language content. No emails. No PDF reviews. No quality complaints from your in-country offices. Instead, you give all your attention to developing strategies, new product introductions, and innovating your processes.

Join me, Scott Abel, The Content Wrangler, and my guest, Andrew Lawless, for a free, one-hour webinar designed to help you select the right tools to manage global content efficiently and effectively.

Attendees will learn a technology selection planning exercise that provides complete clarity on how to automate global content production from end-to-end. You'll discover the key solutions for a fully automated localization process from content authoring to translation, in-context review and publishing. Equally important, you will hold in your hands a technology blueprint for success.


Andrew Lawless is a best-selling author and leading consultant to US businesses that generate $2.4 trillion of revenue each year by selling their services and products abroad. Andrew teaches masters programs on localization project management at University of Maryland and launched Lawless Guides, an online learning platform that provides training to managers of international products, projects and programs.
Recorded Mar 7 2017 58 mins
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Presentation preview: Blueprint for Success: Selecting Technologies To Manage Global Content

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  • Structured Docs + Taxonomy: Finding New Answers in Your Content Sep 28 2017 3:00 pm UTC 60 mins
    Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data


    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • System Without a Strategy? Diagnosing Content Management Problems Sep 26 2017 5:00 pm UTC 60 mins
    Regina Lynn Preciado
    You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.

    There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
  • The Connected Customer Experience Evolves: Moving Beyond the Browser Jul 27 2017 5:00 pm UTC 60 mins
    Alan J. Porter
    In 10 years, websites will no longer exist — at least not in the traditional sense. Over the last few years, customer expectations have changed the way we interact in the digital world. Being online no longer means sitting in front of a computer screen.

    Join me, Scott Abel, The Content Wrangler, for this free one-hour webinar with my special guest, Alan J. Porter of OpenText. Alan will talk about the shift that is coming where we no longer will be driving people to our websites. Prospects and customers alike will instead demand that we provide them with the information they need to help them move along their process or digital journey as smoothly and efficiently as possible. We now need to deliver just the right amount of intelligent structured content in context — providing the customer the information they require at the time they need it for the platform/location they are on.
  • Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You Jul 20 2017 5:00 pm UTC 60 mins
    Shelly Davies
    You know all those "rules" you were taught in school about "good writing?" They were lies. Our focus today needs to go beyond grammar and punctuation, and towards clarity and understanding. What works for real people? And what really ARE the rules?

    Join me, Scott Abel, The Content Wrangler, for a conversation with rockstar writer, Shelly Davies. You'll learn the difference between grammar rules and grammar conventions; how readers interact with text and receive messages; and how not to sound like a jerk (unless you want to).

    About Shelly Davies

    Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not - it really depends if hugs are what we're after. But whatever outcomes we want, Shelly can get us there! She's kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
  • How to Create An Agile Content Factory for Continuous Publishing Recorded: Jun 22 2017 62 mins
    Ann Rockley and Charles Cooper, The Rockley Group
    Agile is a rapidly growing method for the development of software. It emphasizes rapid iteration and adaptability. But Agile is no longer just about software—agile is being adopted by organizations in many industries to enable them to be lean and responsive. The traditional content process to create, review, approve, translate, and deliver simply takes too long and is unsustainable.

    Join me, Scott Abel, The Content Wrangler and my special guests, Ann Rockley and Charles Cooper of The Rockley Group for this free, one-hour webinar. Ann and Charles will discuss how a new agile process is required to develop modular, nimble content, how to significantly shorten the content lifecycle, iteratively translate content, and then publish continuously.


    Ann Rockley is CEO of The Rockley Group. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices.


    Charles Cooper is VP of The Rockley Group and has over 20 years of experience in quality assurance and over 16 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing.
  • How to Get Everyone on the Same Page and Adopt a Unified Content Strategy Recorded: Jun 22 2017 58 mins
    Kathleen Pierce and Lynn Carrier
    As companies grow, so does their content, creating a content conundrum, where there are hundreds or thousands of files but no one can find what they need. The key to overcoming this challenge is to create dynamic systems that deliver personalized content, but that is much easier said than done. CMS tools like MadCap Flare drive efficiency and reuse for professional writers, but about a third of the content in a typical ecosystem is created by “Subject Matter Expert" writers using Microsoft Word and PowerPoint, and even the writing groups don’t always have the time they need to be really innovative with their tools.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Lynn Carrier and Kathleen Pierce, for this free, one-hour webinar. Kathleen and Lynn came at this content problem from complementary angles—improving the content-creation and the content-delivery engines for customers and the field.

    You’ll come away from this talk with practical ideas for taking a smart approach to personalization; getting SME authors on board with best practices; using low-end tools to show the possibilities and make the case for further investment; and taking advantage of the right tools to deliver the right content to the right person at the right time, every time.
  • Customer Journey Mapping for Omnichannel Content Recorded: Jun 22 2017 60 mins
    Noz Urbina, Global Content Strategist
    After over 15 years working on multichannel-friendly, personalization-friendly, and future-friendly content, Noz Urbina has latched firmly on to customer journey maps (CJMs) as today’s most vital content technique.

    A customer journey map goes beyond static personas and helps diverse content stakeholders to design content plans and models that deliver the right type and level of content to the right user when and where they need it. CJMs bring together large amounts of user information and map it out to support improved content structures, content types, and editorial plans that work across channels and siloed touchpoints.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Noz Urbina, global content strategist, for this free, one-hour webinar. Attendees will learn how to more effectively communicate with agencies, partners, subject matter experts, and other content creators; how to collaborate across teams on personalization-ready content; how to build future-friendly content models and content plans; and how to get more leverage out of your content assets over time and across devices.


    Noz Urbina is a globally recognized leader in the field of content strategy and a customer experience consultant who can effectively bridge organizational and user goals. Noz is well-known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. He is a co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie, and a lecturer at the University of Applied Sciences. Noz has coached teams, developed processes, and spearheaded solutions that have helped some of the world’s largest organizations leverage their content assets to stand out in their sectors while avoiding headcount increases and wasted costs.
  • Collaborating on Content: Overcoming the Silos Recorded: Jun 22 2017 55 mins
    Christian Gericke, CMO for smashDOCs
    Silos and collaboration are usually posed as contrasts against each other. But in reality, they don’t have to be. Do you know how you can harness the power of silos to create efficient collaboration? It begins with addressing the silo "frame of mind."

    Join Scott Abel, The Content Wrangler, and his special guest, Christian Gericke, Chief Marketing Officer at smashDOCs as he reveals the key methods of helping companies in every industry become more effective in their cross-team creation process.

    You will not only learn the cautionary tales about silos but also how they are essential to a company’s health and how to "use tech" rather than simply "have tech." Collaboration occurs when embracing the challenges of silos and moving with their power, rather than fighting against them.


    —Silos may be dangerous, but they are also essential, and when their power is harnessed, it leads to collaboration and accountability
    —It's a mistake to assume "having" tech is the same as it using tech effectively
    —Speedy collaboration is a competitive edge in achieving long-term business success


    Christian Gericke is the CMO for smashDOCs and a volunteer for Translators without Borders who manages this challenge both online and offline. Christian spent the last 25 years in various management positions in the document and information management industry for companies such as Acrolinx, HP, and Exstream Software.
  • Making It So: The Hard Work of Developing a Unified Content Strategy Recorded: Jun 21 2017 58 mins
    Toni Mantych
    Knowing what needs to be done and achieving it are dramatically different things. While there’s consensus that carefully and deliberately establishing and articulating a content strategy for a product, an organization, or an enterprise is a good thing, execution remains an elusive holy grail.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Toni Mantych for this free, one-hour webinar. In this session, we’ll take a look at real challenges—logistic, political, and technical—faced as one Fortune 300 company undertook to develop a “unified content strategy” across functional groups (documentation, training, knowledge management) and divergent content.

    We will discuss techniques and strategies such as emphasizing common goal of client/user satisfaction to unite groups with different historical foci; employing data-driven decision-making to ensure good decisions but also to relieve organizational bias, and using charters and other project management tools to identify, celebrate, and effectively make use of the unique skills, perspectives, and assets of each participating group.


    Toni Mantych solves client problems with content, and content problems with technology. She is currently Director, Technical Project and Portfolio Management at ADP. In that role, she oversees content strategy and architecture projects and leads the Information Architecture and Content Strategy team for the Information Development Services group (IDS). Over the last five years, Toni has spearheaded the adoption of the Darwin Information Typing Architecture (DITA) and component content management within IDS and ADP.
  • Adopting a Unified Content Strategy at Morgan Stanley Recorded: Jun 21 2017 48 mins
    Ena Gordon, Morgan Stanley Wealth Management
    Would you like to know how to break down content silos, why content that is cross-functional benefits end-users, and when to produce content by segment?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Ena Gordon, Vice President for Morgan Stanley Wealth Management for this free, one-hour webinar. Ena's presentation will demystify the steps needed to move a large organization away from traditional siloed content production approaches and toward a unified content strategy. She will examine how Morgan Stanley adopted a unified content strategy and she will share best practices and lessons learned along the way.


    Ena Gordon is content strategist that specializes in transforming content strategies built for paper into dynamic webified experiences.
  • Mapping Content to the Customer Journey: 5 Keys to Success Recorded: Jun 21 2017 64 mins
    Adam Helweh and Kevin P. Nichols
    Every interaction with prospects and customers is an opportunity to delight and inform. Content plays one of the biggest roles in creating outstanding customer experiences. Connecting customer and content can be a challenge. All organizations, whether B2C or B2B, should develop customer journeys with the intent of building a relationship with the customer. Doing so will allow you to leverage these journeys within your content planning and creation processes.

    Join me, Scott Abel, The Content Wrangler, and my guests, Adam Helweh and Kevin P. Nichols for this free, one-hour webinar designed to describe and define the modern customer journey and explore the role content plays in fueling how prospects and customers interact with your brand at each stage.

    Attendees will learn what a modern customer journey actually looks like; why relying on a linear or funnel approach isn't as helpful as you might think and what is the impact of providing the right content at the right time to prospects and customers alike. In addition, Adam and Kevin will talk about the role content plays in shaping customer experience, how to use a customer journey map for effective content planning and creation, and what you need to create a customer-journey content map.


    Adam Helweh is the CEO and founder of Secret Sushi Creative. He specializes in and is deeply passionate about, the convergence of design, social and technology to provide businesses with more intelligent and human ways to connect with customers to grow sales.


    Kevin P. Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than twenty-two years of professional experience. As a team leader at SapientNitro Kevin grew of one of the oldest global content strategy teams into one of the largest and most successful in the world. Currently, Kevin is Executive Director of Experience at AvenueCX, a consultancy specializing in enterprise content strategy.
  • Overcoming Content Delivery Challenges Recorded: Jun 21 2017 60 mins
    Scott Abel, Noel McDonagh, Lawrence Orin, and Joe Gelb
    Join me, Scott Abel, The Content Wrangler, for a panel discussion designed to help you identify—and overcome—typical challenges associated with product content delivery. I'll chat with Noel McDonagh (Dell EMC), Lawrence Orin (Riverbed), and Joe Gelb (Zoomin Software) about the lessons they have learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, standards, tools and technologies.

    Attendees will learn:

    *the practical challenges of moving to a delivery platform
    *the main drivers for adoption of dynamic content delivery (and the problems
    associated with implementing it)
    *strategies for getting management buy-in
    *tips on building an implementation team
    *metrics you collect
    *potential organizational pitfalls and risks
  • The Holy Trifecta of Global Content Success Recorded: Jun 20 2017 57 mins
    Val Swisher, Global Content Strategist
    The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translate, easier to locate, and easier to create.

    Join me, Scott Abel, The Content Wrangler, for this presentation with Val Swisher, CEO of Content Rules. Val will focus on the Holy Trifecta of Global Content Success, how the components work together, and why they are critical factors for successful global content. You’ll leave with an understanding of how terminology, structure, and translation memory work and how paying attention to all three factors will help your customers provide better content in any language.


    Val Swisher is the Founder and CEO of Content Rules, an end-to-end content services provider who helps customers plan and execute their global content strategy, create content in structured and non-structured environments, and prepare content for translation.

    Val is a global content strategy thought leader and an expert in making source English content global-ready. In addition to running Content Rules, Val is on the Executive Board for Translators without Borders, where she is responsible for creating and running the Simplified English program. Translators without Borders works with non-governmental organizations to provide critical, life-saving translations for humanitarian causes around the globe.

    Val is also the co-producer of Information Development World and a featured presenter at many online and in-person events. Val’s third book, “Global Content Strategy: A Primer,” was published by XML Press in 2014.
  • Global Content Management Simplified – 5 Steps to Success Recorded: Jun 20 2017 52 mins
    Matt Grotenstein, VP of Client Development, Acclaro
    Managing global content across your organization and across multiple languages, locales, and platforms can get complex. In this session, we’ll discuss five steps you can take to simplify and automate this process while increasing speed-to-market and international brand exposure. With global expansion comes complexity in managing multilingual, digital content across locales. This session provides insights into what solutions can be put in place to ease that complexity, across the organization, while setting up for brand success across cultures

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matt Grotenstein, VP of Client Development at Acclaro, for this presentation. Matt will show you how to prioritize content for localization, how to implement automated workflows for faster time-to-market, successfully speak in your brand's voice across cultures, and how to measure impact across the organization.


    Matt Grotenstein, Acclaro’s VP of Client Development, has co-founded several industry-leading software and finance companies. He currently leads a team of seasoned sales professionals to understand client challenges and provide smart solutions, drawing insight from an extensive background in international communication. Being an expert in global business communication, translation technology, and software localization, he sits on the Board of the translation industry non-profit Red-T, while offering guest lectures at the Baruch College School of Communication.
  • Are We Losing Faith in Globalization? Recorded: Jun 20 2017 54 mins
    Diana Ballard, STAR USA
    After the golden years of growth during the 1990s and early 2000s, we’re witnessing global disintegration with a loss of confidence in globalization and free trade. In an era when the idea of globalization seems in decline and replaced by fear and protectionism can we redefine and rebuild globalization into a strategy for success?

    Join Scott Abel, The Content Wrangler, and his special guest, global content strategy consultant, Diana Ballard, for a free one-hour discussion about the future of globalization. Ballard will examine how some countries and companies are bucking the trend and profiting from globalization today.

    Attendees will learn how:

    * multiculturalism builds stronger communities, solutions, and outlooks
    * to embrace diversity—exchanging rather than excluding ideas—in order to drive disruptive innovation
    * digital transformation and technology is set to defeat the fear of globalization

    This session is intended as a discussion to re-construct our idea of globalization creating renewed optimism and a strategy for success.

    About Diana Ballard

    Diana Ballard has a 30-year track record in international business operating across diverse and challenging environments from manufacturing, to service, and to consultancy. She has the expertise, insight, and commitment to creating value through long-trusted business relationships, placing the customer at the heart of every transaction. Her entrepreneurial spirit drives her to lead and explore every challenge as an opportunity to learn and grow. Diana is aspiring to create digital continuity by unifying information across the enterprise, and by bringing everyone into the same conversation, the one which speaks to customers in their language.
  • Leveraging Natural Language Processing For Content Production Recorded: Jun 20 2017 61 mins
    Pawan Deshpande, CEO, Curata
    Join Scott Abel, The Content Wrangler, and his guest, award-winning natural language researcher, Pawan Deshpande, founder and CEO of Curata, for a discussion about natural language processing.

    Deshpande will draw from his experience as a researcher at Google and the Massachusetts Institute of Technology to provide an overview of cutting-edge Natural Language Processing (NLP), Information Retrieval (IR) and Machine Learning (ML) techniques such as machine translation, natural language generation, automatic document summarization, and collaborative filtering. He will reveal how you already benefit from these in many day-to-day applications without even realizing it.

    Attendees will learn:

    * What Natural Language Processing (NLP) is and how it works
    * Real-world applications of NLP in use today
    * How to use NLP for scaling content production

    About Pawan Deshpande:

    Pawan Deshpande is the founder and CEO of Curata, a Boston-based content marketing software company that employs machine learning, natural language processing, and artificial intelligence. Curata is used by hundreds of companies worldwide. Pawan regularly blogs for the Content Marketing Institute, Forbes, The Huffington Post, and other technology and marketing publications. He is a regular speaker at internationally attended events including SXSW, Content Marketing World, and the American Marketing Association.

    Prior to Curata, Pawan held engineering and research positions at Microsoft and Google, where he was awarded patents in social networking and machine transliteration. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology, where his graduate thesis “Decoding Algorithms for Complex Natural Language Tasks” was awarded the top departmental and international prizes.
  • Lessons Learned By An Accidental Video Creator (and Other Professionals) Recorded: Jun 8 2017 61 mins
    Doug Thomas, Senior Content Developer, Microsoft Office
    Join me, Scott Abel, The Content Wrangler, and my guest, Doug Thomas, Senior Content Developer, Microsoft Office, for a free, one-hour webinar during which we'll discuss lessons learned creating videos without a budget. Thomas will share how he created a popular help- and how-to video series that's in use today by millions of Microsoft Office customers.

    Attendees will learn:
    —Tips, tricks, and techniques for creating videos
    —5 keys to a successful video (even when shot in your office)
    —Why it’s good to be angry (or how passion triumphs production value)


    Doug Thomas is Senior Content Developer for Microsoft. Thomas creates training and how-to videos for Microsoft Office customers. To date, he's created—and appeared in—over 300 videos including Microsoft Office Casual, an award-winning how-to series shot at his desk. Doug also led the Office 15-Minute Webinars series for three years, a free online event series featuring demonstrations and question and answer sessions with the Office Help & How-to writers.
  • Four Types of Video for Learning Recorded: Jun 8 2017 60 mins
    Andrea Perry, Instructional Designer at TechSmith
    It’s no secret that some videos are way more successful at supporting learning than others. But what makes some videos work and others fall flat?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Perry, Instructional Designer at TechSmith for this presentation. Andrea will highlight 4 types of videos that lend themselves well to learning, and outline criteria to help you decide which type of video to employ for your next project. She will look at real examples, discuss what makes them remarkable, and share practical tips to help you craft them with confidence and excellence.

    Attendees will come away from this webinar knowing the 4 types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video.


    Andrea Perry works with an award-winning team of instructional designers at TechSmith, a software company that’s changing how people communicate with visuals. Andrea holds an MA in Educational Technology from Michigan State University and uses learning theory and video to build tutorial content that inspires and informs.
  • Getting Started with Video: Learning the Basics Recorded: Jun 8 2017 61 mins
    Matthew Pierce, Learning & Video Ambassador, TechSmith
    As video becomes more popular, more accessible to create, and more in demand from customers and stakeholders, it's important to learn how to start creating video. Video doesn't have to be complicated, and you don't have to become a video professional to make effective and engaging video. Learning a few of the essentials will put you on your way to make great videos.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matthew Pierce, Learning & Video Ambassador at TechSmith for this presentation. Matt will prepare you to get started with video with practical tips and steps. He will address the entire lifecycle from preproduction through distribution, and points in between to help you get with started creating videos.


    What are the keys actions and components to getting started with video.
    Shooting and editing tips, tricks and techniques.
    Producing and distribution — what you need to be successful


    Matthew Pierce, Learning & Video Ambassador for TechSmith Corporation, is an advocate for using video for learning, marking, and communicating. Throughout Matthew's career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.
  • Meet Content Science Academy: A New Content Training Experience Recorded: Jun 6 2017 62 mins
    Colleen Jones, CEO, Content Science
    Want to grow your content career? Lead a content team and would like to empower them with up-to-date knowledge and skills? Wish there was an easier way to start a center of content excellence? Learn about a new option to address those needs, Content Science Academy, in this interactive webinar.

    Join me, Scott Abel, The Content Wrangler, and my guest, Colleen Jones, CEO of content intelligence + strategy firm, Content Science, for a review of the Content Science Academy. Attendees will:

    * learn what Content Science Academy and its purpose are
    * get introduced to topics covered now
    * have the chance to express opinions about upcoming topics
    * learn how to use Content Science Academy as an individual or an enterprise
    * obtain a code for a 25% discount on a course or certification


    As CEO of the content intelligence + strategy firm Content Science and a Star Wars fan, Colleen Jones regularly advises top organizations on becoming Jedi Masters of content. Colleen spearheaded the development of ContentWRX, a software service that has collected more than 70,000 data sets to assess content effectiveness. Colleen wrote the cornerstone content book "Clout: The Art and Science of Influential Web Content" and speaks at conferences and client events around the world.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Presented by: Andrew Lawless, President, Team Lawless
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