Global Content Management Simplified – 5 Steps to Success

Presented by

Matt Grotenstein, VP of Client Development, Acclaro

About this talk

Managing global content across your organization and across multiple languages, locales, and platforms can get complex. In this session, we’ll discuss five steps you can take to simplify and automate this process while increasing speed-to-market and international brand exposure. With global expansion comes complexity in managing multilingual, digital content across locales. This session provides insights into what solutions can be put in place to ease that complexity, across the organization, while setting up for brand success across cultures Join me, Scott Abel, The Content Wrangler, and my special guest, Matt Grotenstein, VP of Client Development at Acclaro, for this presentation. Matt will show you how to prioritize content for localization, how to implement automated workflows for faster time-to-market, successfully speak in your brand's voice across cultures, and how to measure impact across the organization. ABOUT MATT GROTENSTEIN Matt Grotenstein, Acclaro’s VP of Client Development, has co-founded several industry-leading software and finance companies. He currently leads a team of seasoned sales professionals to understand client challenges and provide smart solutions, drawing insight from an extensive background in international communication. Being an expert in global business communication, translation technology, and software localization, he sits on the Board of the translation industry non-profit Red-T, while offering guest lectures at the Baruch College School of Communication.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.