The Holy Trifecta of Global Content Success

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Presented by

Val Swisher, Global Content Strategist

About this talk

The Holy Trifecta of Content is the intersection of managed terminology, structured authoring, and translation memory. If you have these three components of content under control, your content will be easier to read in every language, easier to translate, easier to locate, and easier to create. Join me, Scott Abel, The Content Wrangler, for this presentation with Val Swisher, CEO of Content Rules. Val will focus on the Holy Trifecta of Global Content Success, how the components work together, and why they are critical factors for successful global content. You’ll leave with an understanding of how terminology, structure, and translation memory work and how paying attention to all three factors will help your customers provide better content in any language. ABOUT VAL SWISHER Val Swisher is the Founder and CEO of Content Rules, an end-to-end content services provider who helps customers plan and execute their global content strategy, create content in structured and non-structured environments, and prepare content for translation. Val is a global content strategy thought leader and an expert in making source English content global-ready. In addition to running Content Rules, Val is on the Executive Board for Translators without Borders, where she is responsible for creating and running the Simplified English program. Translators without Borders works with non-governmental organizations to provide critical, life-saving translations for humanitarian causes around the globe. Val is also the co-producer of Information Development World and a featured presenter at many online and in-person events. Val’s third book, “Global Content Strategy: A Primer,” was published by XML Press in 2014.

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