Adopting a Unified Content Strategy at Morgan Stanley

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Presented by

Ena Gordon, Morgan Stanley Wealth Management

About this talk

Would you like to know how to break down content silos, why content that is cross-functional benefits end-users, and when to produce content by segment? Join me, Scott Abel, The Content Wrangler, and my special guest, Ena Gordon, Vice President for Morgan Stanley Wealth Management for this free, one-hour webinar. Ena's presentation will demystify the steps needed to move a large organization away from traditional siloed content production approaches and toward a unified content strategy. She will examine how Morgan Stanley adopted a unified content strategy and she will share best practices and lessons learned along the way. ABOUT ENA GORDON Ena Gordon is content strategist that specializes in transforming content strategies built for paper into dynamic webified experiences.
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