Name: Adopting a Unified Content Strategy at Morgan Stanley
Start: 2017-06-21T19:00:00Z
End: 2017-06-21T19:00:47.000Z
Location: BrightTALK
Rating: 4.4

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

TBD

“Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Personalization — Ep 6

TBD

Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

Let's Talk Content Operations — Episode 6

[Let's Talk Technical Documentation E6] TBD

TCW Webinar

Join Eeshita Grover, an experienced content strategy leader, for a free 90-minute online course titled "Key Performance Indicators in ContentOps Management."  This workshop can help you to integrate your content strategy seamlessly with your product strategy to boost the impact and effectiveness of enterprise content.

"Key Performance Indicators in ContentOps Management" will help you zero-in on the metrics that define the success of content strategies. This workshop is designed to empower you to measure, analyze, and interpret key performance indicators (KPIs) that directly impact product adoption and customer engagement.

You will gain an understanding of essential content success KPIs, including but not limited to:

Impact on Product Adoption: Learn to track user actions, such as clicks and purchases, to evaluate the influence of content on buying behavior.

Engaged Time/Dwell Time: Discover the significance of measuring how long visitors stay engaged with your content, an indicator of content relevance and effectiveness.

Audience Segmentation: Learn to segment audiences for targeted content delivery and improved user experiences.

Visitor Metrics: Analyze data on new and returning visitors to gauge content reach and retention.

Trend Comparisons: Discover how to connect disparate data points and observe emerging trends that inform strategic decisions.

Recirculation Rate: Explore how to monitor users’ content journeys to optimize pathways and enhance content recirculation.

Case Deflection/Self-Service: Learn to measure the effectiveness of your content in enabling self-service capabilities, reducing support overhead and improving user satisfaction.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording.

Brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

[Workshop] Key Performance indicators In ContentOps Management

Let's Talk Personalization — Ep 5

Heretto Case Study — TBD

Coffee and Content — Topic TBD

API Docs — Topic TBD

Let's Talk Content Operations — Episode 5

Let's Talk Technical Documentation E5

Coffee and Content — TBD

How to Create An Agile Content Factory for Continuous Publishing

How to Get Everyone on the Same Page and Adopt a Unified Content Strategy

Customer Journey Mapping for Omnichannel Content

Collaborating on Content: Overcoming the Silos

Making It So: The Hard Work of Developing a Unified Content Strategy

Mapping Content to the Customer Journey: 5 Keys to Success

Overcoming Content Delivery Challenges

The Holy Trifecta of Global Content Success

Global Content Management Simplified – 5 Steps to Success

Are We Losing Faith in Globalization?

Leveraging Natural Language Processing For Content Production

Virtual Summit on Scaling Content Production

Would you like to know how to break down content silos, why content that is cross-functional benefits end-users, and when to produce content by segment?

Join me, Scott Abel, The Content Wrangler, and my special guest, Ena Gordon, Vice President for Morgan Stanley Wealth Management for this free, one-hour webinar. Ena's presentation will demystify the steps needed to move a large organization away from traditional siloed content production approaches and toward a unified content strategy. She will examine how Morgan Stanley adopted a unified content strategy and she will share best practices and lessons learned along the way.

ABOUT ENA GORDON

Ena Gordon is content strategist that specializes in transforming content strategies built for paper into dynamic webified experiences.

Adopting a Unified Content Strategy at Morgan Stanley

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Adopting a Unified Content Strategy at Morgan Stanley

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