Collaborating on Content: Overcoming the Silos

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Presented by

Christian Gericke, CMO for smashDOCs

About this talk

Silos and collaboration are usually posed as contrasts against each other. But in reality, they don’t have to be. Do you know how you can harness the power of silos to create efficient collaboration? It begins with addressing the silo "frame of mind." Join Scott Abel, The Content Wrangler, and his special guest, Christian Gericke, Chief Marketing Officer at smashDOCs as he reveals the key methods of helping companies in every industry become more effective in their cross-team creation process. You will not only learn the cautionary tales about silos but also how they are essential to a company’s health and how to "use tech" rather than simply "have tech." Collaboration occurs when embracing the challenges of silos and moving with their power, rather than fighting against them. Takeaways: —Silos may be dangerous, but they are also essential, and when their power is harnessed, it leads to collaboration and accountability —It's a mistake to assume "having" tech is the same as it using tech effectively —Speedy collaboration is a competitive edge in achieving long-term business success ABOUT CHRISTIAN GERICKE Christian Gericke is the CMO for smashDOCs and a volunteer for Translators without Borders who manages this challenge both online and offline. Christian spent the last 25 years in various management positions in the document and information management industry for companies such as Acrolinx, HP, and Exstream Software.
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