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Content Science Review: Inspiration + Insight for Content Professionals

Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
Recorded Sep 18 2017 61 mins
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Presented by
Colleen Jones, CEO, Content Science
Presentation preview: Content Science Review: Inspiration + Insight for Content Professionals

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  • The Content Advantage: Spotting & Fixing Digital Content Accessibility Problems May 11 2021 3:00 pm UTC 60 mins
    Guest: Nadav Levy » Hosts: Megan Gilhooly & Scott Abel
    Join us Tuesday, May 11, 2021, for a chat with Nadav Levy about digital content accessibility. Levy will make the case for making digital content accessible including why your organization should invest in it and who you are leaving behind if you don't. He'll introduce you to free tools you can use to detect web accessibility gaps and you'll learn how getting digital accessibility right can help you attract and retain new customers.

    The Content Advantage talk show is brought to you by Zoomin Software.
  • Coffee & Content: Optimizing Tech Docs Content for Search Engine Results Pages May 6 2021 3:00 pm UTC 60 mins
    Guest: Jason Barnard; Hosts: Patrick Bosek and Scott Abel
    Join us for Coffee and Content with “The Brand SERP Guy” — Jason Barnard — as we discuss why technical documentation teams might want to leverage their investments in structured content and semantic markup to increase the likelihood that their product content is featured by Google on search engine results pages (SERPs). We’ll chat about the benefits of marking up technical support content in accordance with new schema types — FAQ, HowTo, and Q&A — in order to help improve knowledge center content SEO performance. And, we’ll take a look at some real-world results from companies that have adapted their content strategy to provide machine-processable metadata that helps Google serve up the content they produce when consumers ask Google for help finding answers to questions about their products and services.
  • Coming Soon! Educational Event May 5 2021 5:00 pm UTC 60 mins
    The Content Wrangler
    Join us for an upcoming educational event.
  • The Art and Science of Music Mashups and Remixes May 5 2021 3:00 pm UTC 60 mins
    Guest: DJ Robin Skouteris > Host: Scott Abel
    Join me for a conversation with world-renowned DJ and music producer, Robin Skouteris, about the art and science behind music mashups. We’ll chat about his career in the music industry and how he repurposing music and vocals from previously recorded tracks to create mashups and remixes of popular songs. We’ll view one of Skouteris’ recent video mashup collaborations and you’ll be able to ask questions of Robin about his mashup and music mixing process.
  • Let's Talk Content Strategy: Hiring a Content Strategy Consultant Apr 28 2021 5:00 pm UTC 60 mins
    Guest: Rob Hanna; Host: Ranjini Srinivasan
    Creating content consistently and cohesively takes time, effort, and budget. Not to mention, the expertise and the specialized skillset. Bringing in a Content Strategy Consultant can alleviate some of the challenges and lay the foundation for a solid content process. Content Strategy is a specialized form of business consulting. In this episode with Rob Hanna, CEO of Precision Content, we will explore how a content strategy consultant works with your organization? Why we need them? What can they support you with, and what can you expect as an outcome? Tips for excelling in this role.
  • The Content Advantage: How Content Analytics Inform Our Decisions About Content Apr 27 2021 3:00 pm UTC 60 mins
    Guest: Colleen Jones > Hosts: Megan Gilhooly and Scott Abel
    Join us for a discussion about content analytics with the founder of Content Science, Colleen Jones. We'll discuss the relationship between business success and actionable content analytics. You'll learn what impact content analytics have on organizations that collect and act upon them. You'll also hear several suggestions for improving content effectiveness that you can use to ensure you're making smart business decisions about your content. Colleen will take your questions about analyzing content performance and effectiveness.

    The Content Advantage talk show is brought to you by Zoomin Software.
  • Coffee and Content: Is DITA Dead? Apr 22 2021 3:00 pm UTC 60 mins
    Guest: Eliot Kimber; Hosts: Patrick Bosek and Scott Abel
    Join us April 22, 2021 for Coffee and Content as we answer the question, "Is DITA dead?" We'll chat with DITA evangelist and content management expert, Eliot Kimber, about the past, present, and future of the specification. You'll learn about the history of the DITA and what the future holds. You'll gain insights into several uses of DITA for traditional and digital publishing and you'll hear about a Microsoft Word to DITA transformation in use today.
  • Documenting Application Programming Interfaces — How to Get Started Recorded: Apr 13 2021 43 mins
    Guest: Robert Delwood > Hosts: Megan Gilhooly and Scott Abel
    Writing application programming interface (API) documentation is a widely sought-after skill that is expected to continue rising in demand. Yet, getting started writing API documentation can be difficult. It’s not taught in schools, there are few private certification programs, and organizations often fail to provide adequate training. But there are ways to break into this specialty. It’s not about meeting requirements or obtaining college degrees. It’s about understanding expectations and needs and writing to meet them.

    Join us April 13, 2021, for a chat about documenting APIs with Robert Delwood, a long-time programmer-writer with experience crafting API documentation for NASA, Microsoft, and the U.S. military. He is a former software engineer with NASA, now working in Chicago serving the documentation needs of organizations in the legal and healthcare industries.

    The Content Advantage talk show is brought to you by Zoomin Software.
  • Coffee and Content: How Information Fuels Exponential Growth Recorded: Apr 8 2021 48 mins
    Guest: Salim Ismail; Hosts: Patrick Bosek and Scott Abel
    Join us on April 8, 2021, for Coffee and Content with angel investor and Serial entrepreneur, Salim Ismail, co-founder of Singularity University for a chat about the role that information plays in exponential business growth. You'll learn how organizations that aim to grow exponentially value and utilize the information and data they produce to fend off competition from disruptive competitors and you'll discover new and exciting ways organizations around the globe are turning the information they create into new products and services. You'll leave with a solid understanding of why the world's leading institutions are working to transform themselves into information-enabled organizations.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Let's Talk Content Strategy: The Problem With Content Strategy Recorded: Mar 31 2021 62 mins
    Guest: Scott Abel > Host; Ranjini Srinivasan
    Join me, Ranjini Srinivasan, The Content Strategy Wrangler, for a chat with Scott Abel, The Content Wrangler, about the discipline of content strategy. We'll discuss where the discipline is heading, why there's so much confusion surrounding the role of the content strategist, how content strategy differs from content marketing, and we'll answer your questions about content strategy.

    Let's Talk Content Strategy is brought to you by The Content Wrangler.
  • ClickHelp as an Alternative to the Darwin Information Typing Architecture (DITA) Recorded: Mar 30 2021 62 mins
    Alexander Muravyov
    The technologies that support the Darwin Information Typing Architecture (DITA) promise numerous benefits when it comes to single-source and multi-format publishing. DITA is supposed to save us a lot of time creating, maintaining, and updating content. Those improvements come with substantial costs (significant energy and time spent implementing DITA solutions) that make creating content more difficult than it ought to be.

    No single technology will suit the needs of every organization, this is true of tools that support the creation of DITA-based technical documentation.

    Join us for a discussion about the online product documentation creation platform, ClickHelp. We'll take a peek at the simple-to-use ClickHelp WYSIWYG editor that supports the production of single-source dynamic content without the need to learn a complex technology. Discover why some documentation teams find ClickHelp to be more cost-effective than a traditional DITA implementation while providing the functionality required to produce exceptional product content experiences.

    Join us for a chat with Alexander Muravyov to learn what ClickHelp has to offer and to discover whether it might be a good fit for your technical documentation teams' needs.
  • Understanding the Emerging Discipline of Content Design Recorded: Mar 30 2021 40 mins
    Sarah Winters (née Sarah Richards)
    Join us for a chat with Sarah Winters (née Sarah Richards) about the emerging discipline of content design. You'll learn what it is, what content designers do, and how the role differs from other information development jobs.

    The Content Advantage is brought to you by Zoomin Software.
  • The Essential Mindset: Finding Resilience Recorded: Mar 25 2021 51 mins
    Ann Rockley and Scott Abel
    Political upheaval, climate change, natural disasters, and civil unrest, coupled with the social and economic challenges resulting from the coronavirus pandemic, have made our lives difficult to navigate.

    To thrive, we need to adjust our expectations and tap into our reservoirs of creativity, resourcefulness, and bravery. We also need to adopt new ways of responding to change that allow us to adapt to our ever-changing realities.

    To survive, we need to become more proficient. We need to develop the capability to pivot quickly, make decisions on-the-fly, find novel ways to work that will support our families and protect our mental health in a period of incredible stress and uncertainty.

    Join us for our first show on the Essential Mindset Channel. We'll chat about resilience and the need to develop a growth mindset. We'll share our personal stories of how we overcame stressful business obstacles and difficult personal and healthcare challenges. You'll discover how we came out the other side thriving.

    We'll discuss how to:
    • Build resilience
    • Learn to adapt
    • Cultivate a growth mindset
    • Create long-term health

    The Essential Mindset talk show offers insights, resources, and support to help you thrive during life’s unexpected challenges, be they a health crisis, natural disaster, family emergency, or business downturn. The show, hosted once a month by Ann Rockley and Scott Abel, features real-world advice and thought-provoking inspiration from notable guest experts. The show will examine resilience, adaptability, the growth mindset, foundational health, and best practices for achieving success in life and work.
  • Coffee and Content: Can You Tag Content For Empathy? Recorded: Mar 25 2021 43 mins
    Guest: Rebecca Schneider; Hosts: Patrick Bosek and Scott Abel
    Join us on March 25, 2021, for Coffee and Content with enterprise content strategy maven, Rebecca Schneider. We'll discuss with Rebecca the role of empathy in providing contextually-relevant content experiences and we'll ponder whether it's possible to tag content for empathy, especially at scale. You'll be able to ask questions and share your views on the subject during the show.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Delivering Role-Based Content With Zoomin and easyDITA Recorded: Mar 24 2021 61 mins
    Joe Gelb and Patrick Bosek
    Technical product content is a key asset throughout the entire customer journey. And as customers interact with your product or service, they need to find the information that’s most relevant and important to them. But if you’re like most companies, you serve many different customers who hold a variety of different roles. So how can you provide each of them with the most relevant product content in the most scalable and cost-effective way?

    Join this webinar with Joe Gelb, President of Zoomin, and Patrick Bosek, CEO of Jorsek, makers of easyDITA, to learn how you can provide highly curated, highly personalized content experiences. They’ll reveal how Zoomin and easyDITA work together to facilitate a streamlined authoring and end-user experience.

    Here’s what you’ll learn:
    • Why content personalization matters and how to achieve it
    • The impact of role-based content on the customer experience
    • An overview of Zoomin and easyDITA’s out-the-box connection

    This webinar is co-sponsored by Zoomin Software and easyDITA.
  • Web vs. Content Analytics: Measuring The Metrics That Matter for Product Content Recorded: Mar 18 2021 62 mins
    Fabrice Lacroix, CEO of Fluid Topics
    Not all Analytics are created equal – nor do they all serve the same purpose. Web analytics are helpful for marketing content, but when it comes to product documentation, they are outranged by dedicated Content Analytics.

    Analytics purposely-built for product content generate the sort of insights that benefit not only the content professionals who create and manage the product documentation, but the entire company.

    Join Fabrice Lacroix, CEO of Fluid Topics, for this informative webinar.

    In this webinar, you will learn:

    * What web analytics can and cannot tell about your content

    * How to capture meaningful content insights, including on content that doesn't exist yet

    * How to drive change and improvement from this information, not only to your content, but also to your entire organization
  • Growing Pains to Growing Gains: Why Selecting the Right CCMS Matters Most Recorded: Mar 17 2021 61 mins
    Bob Meek and Jarod Sickler
    Omnicell had a problem. Due to the growth they were experiencing, their content creation and management processes were no longer meeting their needs. Omnicell decided to adopt a component content management system (CCMS).

    The CCMS brought expected and unexpected benefits to their organization.

    Join us for this case study presentation to learn:

    * How Omnicell approached selecting and implementing a Single Source CCMS
    * How a common toolset improved team productivity
    * How quick wins are inspiring team enthusiasm and accelerating adoption
  • The Three Experiences That Count in Technical Writing Recorded: Mar 16 2021 56 mins
    Steve Wiseman
    Authoring. Reviewing. Customer Experience. How do these three things fit together? And what business impact do they have? Technical writing aims to make the complex simple, accurate, and accessible. The majority of content consumers wish to solve their queries on their own. Making self-service content available to consumers requires deployment of a multi-channel, multilingual, consistently structured knowledge base loaded with useful, easy-to-access, personalized content.

    Well-designed knowledge bases also serve technical writers’ needs — making the creation and maintenance of technical product content simple and straightforward — an intuitive, easy-to-use interface that supports authoring, reviewing, publishing, updating, and archiving content. Creation of a best-of-breed knowledge base provides a feedback mechanism capable of ensuring that only approved information is available to the people and machines that need it.

    When we make the authoring process faster, time-to-market is reduced, allowing us to deliver products for sale quickly. When the documentation review process is more manageable, errors are corrected quicker, improving the customer experience. When we enable customers to accomplish tasks independently, they turn to our knowledge base in times of need.

    Successful technical writers must show decision-makers how all three experiences — authoring, reviewing, and customer experience — are connected. Technical writers are uniquely skilled to deliver on the process. After all - it is far more expensive to gain a new customer than to keep an existing one!

    Join us for this presentation from Steve Wiseman, product evangelist for the component content management system, Paligo.

    Attendees will learn:

    1) How technical writing is deeply connected to a great Customer Experience
    2) Why CX will be the department that dominates every business
    3) What technical writers can do to reposition themselves with the key skills to be part of this shift
  • The Content Advantage: Building Strong and Resilient Content Production Teams Recorded: Mar 16 2021 47 mins
    Guest: Ann Rockley » Hosts: Megan Gilhooly and Scott Abel
    Join us for a chat with Ann Rockley, the "mother of content strategy," about the human side of content production. In this 30-minute interview, Rockley will help team managers understand the value of investing in the development of strong, high-performing content teams by harnessing the innate abilities and instincts of individual team members. We'll also discuss the problem of focusing on productivity over results.

    The Content Advantage talk show is brought to you by Zoomin Software.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Presented by: Colleen Jones, CEO, Content Science
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