Mining Content: Encouraging Video Production Without Overwhelming Your Experts

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Presented by

Justin Brock, Digital Marketing Manager

About this talk

If you're like most content-producing teams, the chances are good that your best content is locked up in the minds of the busiest people in the organization. How do you get all of this useful content out of their heads and in front of your customers? Join me, Scott Abel, The Content Wrangler, and my special guest, Justin Brock, Digital Marketing Manager at Bomgar Corporation, for this free, one-hour webinar designed to provide you with cost-effective methods of encouraging video production across your organization without overwhelming your experts. You'll discover how to think strategically about repurposing content your business already produces. And you'll find out how you can get additional mileage out of sales calls, live demos, employee training, and more. You'll learn how to turn internal employee training into sales and marketing content, how to churn out product demo videos without overwhelming subject matter experts, and how to get maximum value out of every video you produce. Takeaways —How to turn internal employee training into sales and marketing content. —How to churn out product demo videos without overwhelming your experts —How to get more mileage out of each video your company produces. ABOUT JUSTIN BROCK Justin Brock is the Digital Marketing Manager at Bomgar Corporation. Over the past 13 years, he's worked to turn one-off content produced by sales and product teams into evergreen content that brings in more customers. As one of the earliest employees at Bomgar, he has insight into marketing strategies that work for multiple stages of company maturity, from start-up to enterprise.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.