Not Good Enough: The Need for a Patient-Focused Content Strategy

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Presented by

Paul Perrotta and Scott Abel

About this talk

Being a patient in need of life-saving medical treatment can be cripplingly frightening—even the bravest humans often find their nerves of steel are no match for fear of invasive surgery or therapy for serious illnesses like heart disease or cancer. Many patients find themselves trapped on an anxiety-ridden ride made worse by the presence of poorly designed, ambiguous, frustrating and confusing healthcare content. Confusing jargon, misplaced focus, and a lack of empathy are common problems with information provided to patients during their journey toward healthfulness. But it doesn’t have to be that way. Join Paul Perrotta for a lively discussion with Scott Abel, The Content Wrangler, about his recent battle with brain cancer. Scott will discuss the content challenges he discovered while attempting to navigate the disorganized, inconsistent, and often less-than-useful healthcare content provided to him by hospitals, doctors, laboratories, transporters, specialists, nurses, medical device companies, technicians, pharmacies, and insurance providers. We’ll hear Scott’s first-hand account of his experiences navigating brain surgery and cancer treatments and learn how adopting a patient-focused content strategy may help professional communicators improve healthcare information provided to those who need it. Come prepared to ask questions of Scott. One lucky attendee will win a free pass to Information Development World conference, November 27-29, 2018, in Menlo Park, CA. The theme of the conference is “Creating a Modern Online Technical Resource Center.”
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