The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows

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Presented by

Jay Maxwell, Cruce Saunders & Joe Gollner

About this talk

By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels. Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises: • Single-channel vs. omnichannel content lifecycle • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack • Inconsistent content structure resulting in management headaches and disconnected user experiences • Duplicate content that creates risk of errors • Author and end-user content findability problems • Costly conversions between different parts of the workflow, different channels, and different systems • Content collaboration hampered by organizational silos Attendee Takeaways • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset

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