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The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent

If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
Recorded Sep 13 2018 62 mins
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Presented by
Barry Saiff and Rob Hanna
Presentation preview: The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent

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  • Microcontent Architecture for DITA Deployments Oct 15 2019 8:00 pm UTC 60 mins
    Rob Hanna, Chief Information Architect
    Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.

    Participants will learn how to architect:

    • typed blocks from DITA sections
    • process- and principle-type structures, and
    • sub-structures for modeling specific intents.

    About Rob Hanna

    Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
  • Speed Up Your Documentation Process with Smarter Collaboration and Review Oct 3 2019 5:00 pm UTC 60 mins
    Stephani Clark, Director of Customer Success
    The collaboration and review process can often slow your documentation process down to a crawl. Emailing PDF documents to SMEs pressed for time, following up with them multiple times to get feedback, reconciling comments, and getting approvals is time-consuming. Learn how to speed up this process by using online collaboration and review within your tech doc platform.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Director of Customer Success at Jorsek LLC, makers of easyDITA for this free one-hour webinar.

    Takeaways:

    A fast Collaboration and Review process:
    1) Has a workflow that works the way you work
    2) Allows you to work on content when you can (regardless of how many others are in the file)
    3) Saves you time by identifying the specific content that needs your feedback
  • Powerful Strategies for Keeping Your Technical Content Fresh Oct 2 2019 5:00 pm UTC 60 mins
    Joe Gelb & Megan Gilhooly
    To provide a great self-service experience, you need to provide fresh content. But it’s about more than updating content regularly. It’s about making sure your documentation portal and customer interactions offer dynamic content and opportunities for immediate user feedback, actionable analytics, and more.

    The problem? As the amount of documentation in your organization grows, so too does the complexity of trying to maintain it all. So how do successful documentation teams keep up with an ever-expanding library? How do they reliably maintain the freshness and relevance of hundreds of thousands of pages?

    It’s never been easy. But recent innovations are making it much easier.

    Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Megan Gilhooly, VP of Customer Experience at Zoomin Software, for this free one-hour webinar. Joe and Megan will reveal strategies for maintaining content freshness and creating personalized content experiences, using case studies to demonstrate how you too can get the most value out of your technical content.

    Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for dynamic content delivery.

    Megan recently joined Zoomin after serving as Senior Manager of Content Strategy at Amazon Web Services. Previously, she was Director of Information Experience at Ping Identity, and Director of Technical Communications at INVIDI Technologies.
  • Creating Simplified Graphics with Snagit! Sep 24 2019 5:00 pm UTC 60 mins
    Daniel Foster, Strategy Lead, TechSmith
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
     
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse Sep 18 2019 5:00 pm UTC 60 mins
    Jarod Sickler, Information Developer
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easyDITA, for this free one-hour webinar.
  • Perception and Design: A Science-Based Approach for Creating Content that Works Recorded: Sep 17 2019 62 mins
    Tina Kister, Information Developer
    When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
     
    We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
     
    The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
     
    When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
     
    Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.

    We hope to see you there!
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences Recorded: Aug 28 2019 60 mins
    Joe Gelb and Lawrence Orin
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin for this free, one-hour webinar. Joe and Lawrence will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill Recorded: Aug 28 2019 60 mins
    Andreas Blumauer & Bruno Wildhaber
    Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.

    How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?

    The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.

    Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.

    Topics to be covered include:

    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • How to Win in Business with Content Intelligence Recorded: Aug 20 2019 57 mins
    Colleen Jones
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base Recorded: Aug 7 2019 61 mins
    Rahel Anne Bailie & Thomas Burg
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • [#ContentOps] Content Operations: Myths vs. Facts Recorded: Jul 24 2019 59 mins
    Moderator: Rahel Bailie. Panelists: Cruce Saunders, France Baril, Angus Edwardson, Jörg Schmidt, and Deane Barker
    Content operations is an emerging practice, aimed at scaling content production, for more efficiency while maintaining content quality.

    We know what we want, and why we want it, but the most misunderstood question is how do we go about it? Are the tools, skills, and processes we have today good enough? Is it a matter of adding more sprints to our agile board, or putting more business rules into the CMS? Or do we need to get our inspiration by thinking outside the box?

    Join veterans in the content field, who have developed models for large-scale content operations inside multinationals and government agencies, as they separate fact from fiction and provide some perspective on this new area of ContentOps.
  • Manage Your Time; Skyrocket Your Success Recorded: Jul 17 2019 64 mins
    Alexis Haselberger, Time Management Coach
    In this webinar we discuss the 3 primary roadblocks to productivity and simple methods to overcome them. Learn easy-to-implement techniques that will allow you to spend more time on the things that matter, decipher the difference between immediacy and priority, and make more progress on your goals and projects than you previously thought possible.

    Join Scott Abel, The Content Wrangler, and his special guest, time management expert Alexis Haselberger to learn the most common roadblocks around productivity, and how to overcome them with these three takeaways:

    1) How to create an effective task management system

    2) How to make time for your most important projects and

    3) Easy-to-implement techniques for minimizing distractions and increasing focus.
  • Turning your Documentation into Answers Using Taxonomy Recorded: Jun 27 2019 60 mins
    Lawrence Orin
    In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
  • Writing Microcontent: Precision Content Structured Authoring Workshop Preview Recorded: Jun 25 2019 57 mins
    Rob Hanna
    In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent. However, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive.

    Structuring your content is a critical first step. Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices.

    Join Scott Abel and his special guest, Rob Hanna and attend this webinar to learn about the three-day Precision Content® Structured Authoring training course in San Jose CA, August 14-16, 2019.

    By the end of this webinar you will have learned:

    1) What structured authoring is and why it’s important when considering omnichannel digital transformation
    2) Why we need to write differently and focus on user-intent
    3) How the five information types will help you align your writing for microcontent delivery
  • Think Like an Instructional Designer When Delivering Technical Documentation Recorded: May 29 2019 60 mins
    Kristine Murphy, Margaret Collins, Lawrence Orin, and Joe Gelb
    Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.

    Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
  • [Quickinar] What is a Component Content Management System? Recorded: Apr 26 2019 6 mins
    easyDITA and The Content Wrangler
    We'll teach you what a component content management system is, why you might need one, who uses them, and for what purposes.
  • The Value of Visual Content and a Simplified User Interface Recorded: Apr 10 2019 59 mins
    Daniel Foster, TechSmith & Scott Abel, The Content Wrangler
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Streamlining Your Release Notes Process Recorded: Apr 9 2019 60 mins
    Jarod Sickler
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • [Quickinar] What is Structured Content? Recorded: Apr 3 2019 5 mins
    easyDITA and The Content Wrangler
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • Planning for a DITA Implementation Recorded: Mar 19 2019 60 mins
    Stephani Clark, Head of Customer Success
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
     
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management

    ABOUT STEPHANI CLARK

    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
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  • Live at: Sep 13 2018 3:00 pm
  • Presented by: Barry Saiff and Rob Hanna
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