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The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent

If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
Recorded Sep 13 2018 62 mins
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Presented by
Barry Saiff and Rob Hanna
Presentation preview: The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent

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  • How to Become a Data-Driven Documentation Team Feb 12 2020 6:00 pm UTC 60 mins
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    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

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    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
  • [Quickinar] What is Structured Content? Recorded: Jan 21 2020 5 mins
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  • [Quickinar] What is Content Reuse? Recorded: Jan 16 2020 8 mins
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    Join Scott Abel, The Content Wrangler, and his special guest, Pat D'Ambrosio of Pearson Education, for this free. one-hour webinar. Pat will guide you on your way to helping your readers clearly understand what you are saying and keep them coming back. Learn to follow the guidelines and learn the art of friendly, minimalist writing that increases accessibility and minimizes cognitive load.

    About Pat D'Ambrosio

    During her years in search and text analytics, Pat tackled the issues of information overload. Today she is proud to work for Pearson Education, tackling information from the accessibility perspective because it's the right thing to do. Since coming to Pearson, Pat has been able to put her teaching experience and knowledge of learning challenges to work. In writing to a minimalist standard, her team supports the learning challenges of many, which benefits us all.
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    1) Understand the problems of housing product documentation in a typical knowledge base.
    2) Help others in your organization understand the differences between support content and product content.
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    Join Scott Abel, The Content Wrangler, and his special guest, Wouter Maagdenberg, Founder and CEO of TXTOmedia. Wouter will share do’s and don’ts based on his own experience when creating these videos, and more importantly, Wouter will tell you why you should do this.

    About Wouter Maagdenberg

    Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money Recorded: Dec 5 2019 56 mins
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    1) Common cognitive biases that influence users’ decision-making in ways that can harm them

    2) Content strategy tips and tricks to help users avoid bad decisions based on those biases

    3) Ways to avoid having our own biases result in negative outcomes for users
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    • Reframe your understanding of publishing (it’s more than just a final stage of the content development process)
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    • What is AI-assisted entity linking?

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    A fast Collaboration and Review process:
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    The idea for DITA Metrics was born over a decade ago. Simple. Use metrics to prove the savings possible using DITA to justify the purchase of a new content solution. But surveys and discussions are saying that content departments are STILL struggling to convince executives to open the purse strings and buy DITA. Why?

    Join Scott Abel, The Content Wrangler, and his special guests, Mark Lewis and Steve O'Sullivan, both of Caliper Content Services, for this free one-hour webinar. Mark and Steve will offer an answer and guidance that is based on years of in-the-trenches experience designing and selling content solutions for a variety of industries.


    • Learn the basics of content metrics
    • Learn about content problems that can be solved using DITA
    • Learn how to make executives love DITA

    About Mark Lewis

    Mark Lewis is a content strategist, content engineer, speaker, author and STC Fellow. He is Co-founder of Caliper Content Services, an intelligent content consultancy. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy.

    About Steve O'Sullivan

    Steve O’Sullivan is the Co-founder of Caliper Content Services, an intelligent content consultancy. As a solutions architect and technical project manager, he designs authoring experiences and solutions that meets the needs of both internal and external audiences. With over 14 years experience, he has tackled complex business environments, needs, and conversations to improve efficiency across content teams. Steven has solved content problems across a variety of industries, from government to oil & gas, with a focus on translation and change management.
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    • How to prepare teams to move to LwDITA
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    Laverne Henderson is Senior Technical Writer for FogHorn Systems. From leading, managing, and motivating a global team of writers, where he proposed and implemented a tier 1 CMS and content publishing solution, to being a single person army in a startup, that required out-of-box thinking on a shoestring budget for content authoring and publishing, Laverne Henderson is always looking for the best solution that fits for his team.
  • Microcontent Architectures for DITA Deployments Recorded: Oct 15 2019 61 mins
    Rob Hanna, Chief Information Architect
    Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.

    Participants will learn how to architect:

    • typed blocks from DITA sections
    • process- and principle-type structures, and
    • sub-structures for modeling specific intents.

    About Rob Hanna

    Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
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  • Title: The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent
  • Live at: Sep 13 2018 3:00 pm
  • Presented by: Barry Saiff and Rob Hanna
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