Building the Business Case for Excellent Content Delivery

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Presented by

Joe Gelb

About this talk

We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center?    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.