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Content Meets Data: Building Bridges using Knowledge Graphs as a Base

Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

• Learning how to develop and deliver strategic content solutions based on semantic knowledge models

• Showing you how to link content to external data sources and the benefits it can bring to a content strategy

• Demonstrating to data engineers how to benefit from semantic text mining

Recorded Aug 7 2019 61 mins
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Presented by
Rahel Anne Bailie & Thomas Burg
Presentation preview: Content Meets Data: Building Bridges using Knowledge Graphs as a Base

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  • Five Steps for Building an Intelligent Customer Experience Nov 13 2019 6:00 pm UTC 60 mins
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    As we drive towards the future with the content of today, content teams must become familiar with the customer experience factors that drive traffic and loyalty, provide meaningful content performance insights, and lay the foundation for future innovations. Creating an Intelligent Customer Experience also hinges on delivering new structured content along with unstructured legacy content.

    Join Scott Abel, The Content Wrangler, and his special guests, Megan Gilhooly, VP Customer Experience at Zoomin, and Cruce Saunders, Founder and Principal at [A], for this free, one-hour webinar. Megan and Cruce will share how to bridge the gaps between structured and unstructured content, using real-world examples and steps that organizations are taking to improve scalability, personalization, productivity, and deliver next-generation customer experiences.

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    • 5 steps for building an Intelligent Customer Experience
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    So, how can enterprises benefit from this and scale?

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    • Learn which use cases fit well to which type of graph, and which technologies are involved

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    • What is AI-assisted entity linking?

    • Understand data virtualization vs. materialization

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    2) allows you to work on content when you can (regardless of how many others are in the file)
    3) saves you time by identifying the specific content that needs your feedback
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    • Learn the basics of content metrics
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    • Learn how to make executives love DITA

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    Steve O’Sullivan is the Co-founder of Caliper Content Services, an intelligent content consultancy. As a solutions architect and technical project manager, he designs authoring experiences and solutions that meets the needs of both internal and external audiences. With over 14 years experience, he has tackled complex business environments, needs, and conversations to improve efficiency across content teams. Steven has solved content problems across a variety of industries, from government to oil & gas, with a focus on translation and change management.
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    Join Scott Abel, The Content Wrangler, and his special guest, Laverne Henderson, Senior Technical Writer for FogHorn Systems, for this free one-hour webinar. Laverne will discuss how their team did this and what benefits you can derive from this process.

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    About Laverne Henderson

    Laverne Henderson is Senior Technical Writer for FogHorn Systems. From leading, managing, and motivating a global team of writers, where he proposed and implemented a tier 1 CMS and content publishing solution, to being a single person army in a startup, that required out-of-box thinking on a shoestring budget for content authoring and publishing, Laverne Henderson is always looking for the best solution that fits for his team.
  • Microcontent Architectures for DITA Deployments Recorded: Oct 15 2019 61 mins
    Rob Hanna, Chief Information Architect
    Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.

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    About Rob Hanna

    Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
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    Chander Aima works with Mitel as a Senior Technical Publications Manager. Mitel is a global market leader in business communications and is headquartered in Kanata, Ontario, Canada. Chander has been working in various capacities in the field of technical publications for 20+ years. Before joining Mitel as a Senior Manager – Technical Publications, Chander was with Cisco for eight years, where he played a key role in transitioning several teams to migrate and author content in DITA.
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    About Wouter Maagdenberg

    Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
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    The problem? As the amount of documentation in your organization grows, so too does the complexity of trying to maintain it all. So how do successful documentation teams keep up with an ever-expanding library? How do they reliably maintain the freshness and relevance of hundreds of thousands of pages?

    It’s never been easy. But recent innovations are making it much easier.

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    Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for dynamic content delivery.

    Megan recently joined Zoomin after serving as Senior Manager of Content Strategy at Amazon Web Services. Previously, she was Director of Information Experience at Ping Identity, and Director of Technical Communications at INVIDI Technologies.
  • [Quickinar] What is Structured Content? Recorded: Oct 1 2019 5 mins
    easyDITA and The Content Wrangler
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • [Quickinar] What is a Component Content Management System? Recorded: Oct 1 2019 6 mins
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  • [Quickinar] What is DITA XML? Recorded: Oct 1 2019 7 mins
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  • [Quickinar] What is multi-channel publishing? Recorded: Oct 1 2019 5 mins
    easyDITA and The Content Wrangler
    Learn what multichannel publishing is and how it can help you serve up content on the web, in print, and beyond.
  • Creating Simplified Graphics with Snagit! Recorded: Sep 24 2019 61 mins
    Daniel Foster, Strategy Lead, TechSmith
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse Recorded: Sep 18 2019 61 mins
    Jarod Sickler, Information Developer
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easyDITA, for this free one-hour webinar.
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    Tina Kister, Information Developer
    When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
    We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
    The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
    When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
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    We hope to see you there!
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    Joe Gelb and Lawrence Orin
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

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    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • How to Win in Business with Content Intelligence Recorded: Aug 20 2019 57 mins
    Colleen Jones
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.


    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Live at: Aug 7 2019 5:00 pm
  • Presented by: Rahel Anne Bailie & Thomas Burg
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