Writing Microcontent: Precision Content Structured Authoring Workshop Preview

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Presented by

Rob Hanna

About this talk

In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent. However, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive. Structuring your content is a critical first step. Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices. Join Scott Abel and his special guest, Rob Hanna and attend this webinar to learn about the three-day Precision Content® Structured Authoring training course in San Jose CA, August 14-16, 2019. By the end of this webinar you will have learned: 1) What structured authoring is and why it’s important when considering omnichannel digital transformation 2) Why we need to write differently and focus on user-intent 3) How the five information types will help you align your writing for microcontent delivery
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