Five Steps for Building an Intelligent Customer Experience

Logo
Presented by

Megan Gilhooly and Cruce Saunders

About this talk

As we drive towards the future with the content of today, content teams must become familiar with the customer experience factors that drive traffic and loyalty, provide meaningful content performance insights, and lay the foundation for future innovations. Creating an Intelligent Customer Experience also hinges on delivering new structured content along with unstructured legacy content. Join Scott Abel, The Content Wrangler, and his special guests, Megan Gilhooly, VP Customer Experience at Zoomin, and Cruce Saunders, Founder and Principal at [A], for this free, one-hour webinar. Megan and Cruce will share how to bridge the gaps between structured and unstructured content, using real-world examples and steps that organizations are taking to improve scalability, personalization, productivity, and deliver next-generation customer experiences. Key takeaways: • 5 steps for building an Intelligent Customer Experience • Content technology and how it impacts operations • Making content scalable, repeatable, and agile • How to secure content operations budgets in an enterprise
Related topics:

More from this channel

Upcoming talks (72)
On-demand talks (662)
Subscribers (73114)
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.