Name: The Tale of the Structured Closet: How Structured Content Saves Time & Money
Start: 2019-12-05T18:00:00Z
End: 2019-12-05T18:55:03.000Z
Location: BrightTALK
Rating: 5

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Let's Talk Technical Documentation with Dawn Stevens

Let's Talk Content Operations with Rahel Anne Bailie

Let's Talk Technical Documentation with Dawn Stevens — Guest/Topic TBD

Join us for a chat with Steve Rawling about the role, impact, and value of storytelling as it relates to creating meaningful customer experiences. We'll chat with the former BBC TV journalist, international author, and business storytelling consultant about ways that product information developers, technical writers, and other business writing pros can leverage the power of storytelling to create exceptional experiences for prospective and existing customers. You'll leave understanding how storytelling impacts trust, comprehension, and confidence. COme prepared to ask questions about your content and how you might use storytelling to improve its utility.

Rawling has told over 20,000 stories in his career, so he can definitely help you tell yours. Steve's latest venture — a deck of cards called "Storyteller Tactics" — smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM. We'll give away a free copy of "Storyteller Tactics" at the end of this show.

Register: 

Can't make it? Please register, and we'll send you a link to watch a recording whenever convenient.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

The Impact of Storytelling On Customer Experience

Inclusive language is the daily practice of intentional word selection that conveys respect to all people. When we use inclusive language, we acknowledge and honor every person's diverse and intersectional identities, making them feel valued and inviting them to contribute their best.

Yet, inclusive language takes work, even for people who value diversity, and it also takes practice and humility. Recognizing less than inclusive words and replacing them with more inclusive terms also involves change — something we humans, as creatures of habit, can find difficult — it takes adjustments to how we work and the tools we use to do it.

The Content Wrangler, in partnership with the Center for Information-Development Management and Content Science — is working to discover what motivates organizations to adopt inclusive language; and whether the organizations that do so have methods and tools to encourage or enforce its usage.

Join us for a presentation about adopting inclusive language that examines the findings from recent research conducted by The Content Wrangler in partnership with the Center for Information Development Management and Content Science. We'll discuss what motivates organizations to adopt inclusive language; and whether the organizations that do so have methods to encourage or enforce its usage.

This web presentation is brought to you by The Content Wrangler in partnership with the Center for Information Development Management and Content Science. It is sponsored by Acrolinx, a maker of software that unlocks the potential in your enterprise content to ensure your best-performing asset is the best it can be.

2023 Inclusive Language Survey Results

Let's Talk Content Operations with Rahel Anne Bailie & Gerry McGovern

Join us for Coffee and Content with Kathleen Pierce, a principal analyst with Forrester, a leading research and advisory firm that helps companies navigate digital transformation. With over 20 years of experience in the tech industry, Kathleen is a recognized expert in the field of customer experience (CX) and has worked with numerous companies to help them improve their CX strategies. 

We'll chat with Pierce about the trends she's identified while examining the future of localization — the process of adapting a product or service to meet the language, cultural, and other specific requirements of a particular region or market. 

As the founding principal of User Interface Engineering (UIE), a user experience design school solely aiming to make user experience (UX) designers everyone wants to hire, Spool knows what sells. He's been winning over stakeholders and upper management for years by focusing on selling the vision of a better future.

The future of localization is likely to be shaped by several key trends and developments. We'll discuss the major trends, including the increasing use of artificial intelligence (AI) and machine learning (ML) to automate many aspects of the localization process. And we'll chat about the growing importance of delivering localized content that personalized for individual consumers and the impact of ongoing geopolitical and economic changes.

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Are You Ready For The Future of Localization?

Join us for a case study exploring how Allstate works to provide just-in-time information to thousands of commercial insurance agents and customer support personnel. 

Led by Allstate representatives, Andrew Hellman, Strategic Sales and Effectiveness Leader, and Todd Wright, Strategic Integration and Field Effectiveness Leader, this case study will examine the improvements Allstate has made to its content production capabilities as a result of adopting component content management and modularized XML content. You'll also hear about the insurance company's plan for the future to deliver just-in-time learning to those who need it and you'll find out what the Allstate team learned about advocacy and why it's a necessary, continuous, never-ending effort.

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

This case study is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Providing Content at the Moment of Engagement

Heretto Coffee and Content

Content transformation, conversion, and migration are often confused because they are related processes that involve changing digital content in some way. Additionally, the terminology used to describe these processes can vary depending on the context and industry, further contributing to the confusion.

Confusion surrounding the meaning of these terms is also caused by their interconnectedness — they may be performed together or in sequence. Moreover, the boundaries between these processes can be blurred, as they may involve similar techniques, tools, and technologies. For instance, automated tools that are used for content transformation can also be used for content conversion or migration.

Join us for a presentation from Mark Gross, president of Data Conversion Laboratory, about the differences between the processes of content transformation, conversion, and migration. While each of these related processes are involved in managing digital content, each serves a distinct purpose and involves different techniques and tools.

You'll leave with a solid understanding of the differences in these three terms and be prepared to put this knowledge to work. 

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

This show is brought to you by The Content Wrangler, Data Conversion Laboratory, and Heretto, the #ContentOps platform for product, reference, and knowledge content.

Content Transformation, Conversion And Migration

Join us for this upcoming event. Description to follow.

Selecting Between Two Types of Content Strategy

From creativity to deep thinking, discover how the cognitive power of walking fuels success. 

Join Ann Rockley and her guest, Gail Biddulph, and discover how to turn your walk into a catalyst for delivering sustainable high performance and business success. After more than 20 years of walking with her own high-performing teams, Gail shares her finely honed approach to optimizing the benefits of integrating walking into your working life.  

Attendees will learn: 

1) How walking helps de-stress your body
2) The 3 keys to cognitive mobility
3) Why walking boosts creativity at work
 
Gail will also share the practical steps for getting the most from your walking and how to integrate it into your working life whether you’re working in a team or considering how business “netwalking” opportunities can be more than just a nice chat.  

The Essential Mindset is brought to you by The Content Wrangler and sponsored by The Rockley Group,

How Walking Kickstarts Your Business Success

Heretto Case Study

There are a lot of mediocre content solutions. But good enough is seldom sufficient. Getting content right involves NOT skipping steps and looking for ways to save money by ignoring best practices and lessons learned by others before you. Creating exceptional content experiences involves doing it right — but you’ll need management support.

Join us for a chat with Meghan Casey, the author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, and the owner of Do Better Content Consulting about ways to convince management to invest in content production improvements.

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference and knowledge content.

Convincing Leadership To Do Content Right

The Darwin Information Typing Architecture (DITA) is a flexible — yet powerful – XML-based information architecture to structure and manage any information, not just technical documentation. Some examples of non-technical documentation deliverables that companies produce using DITA include marketing collateral, reports, business documents, training material, and legal and regulatory compliance documents.

Join us for a one-hour presentation from Max Swisher, Director of Technology at global content consultancy Content Rules. You'll learn how Swisher's team is leveraging DITA XML and the Heretto component content management system (CCMS) to produce business content, including client reports. You'll discover why Content Rules uses Heretto to assemble and deliver business documents, what benefits the company enjoys, and what ideas they have for using Heretto to produce additional content types in the future. 

Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.

This presentation is brought to you by The Content Wrangler and Content Rules and is sponosred by Heretto,  the #ContentOps platform for product, reference and knowledge content.

Producing More Than Technical Documentation With DITA XML

This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

What you will learn:
* The differences between unstructured writing and structured writing
* How to organize structured content
* What a taxonomy is and how to use it
* How structured content separates text from format
* How translation works in a structured environment

The Tale of the Structured Closet: How Structured Content Saves Time & Money

structured content

Taxonomy

structured authoring

translation

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The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

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Webinar and Video Marketing

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The Tale of the Structured Closet: How Structured Content Saves Time & Money

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