Design for Cognitive Bias: Fighting Bias with Content Strategy

Users' minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not? Join Scott Abel, The Content Wrangler, and his special guest, David Dylan Thomas, for this free, one-hour webinar. In this talk, David will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He will also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, David will explore our own biases as designers and some methods to prevent our own blind spots from hurting users. Takeaways: 1) Common cognitive biases that influence users’ decision-making in ways that can harm them 2) Content strategy tips and tricks to help users avoid bad decisions based on those biases 3) Ways to avoid having our own biases result in negative outcomes for users