Measuring the Value of 
Your Localization Effort: 3 Metrics and How To Use Them

We know our content has business value, and yet, many companies still struggle to quantify that value, in part because there is often a lag between the content release and the result we seek. As technical communicators, we can learn from marketing and localization teams. Join us for a presentation from Kit Brown-Hoekstra and learn how to align your metrics on your business goals and get the information you need from your localization efforts.   Attendees will learn: 1) 3 metrics you can use to measure the effectiveness of your localization efforts 2) Why your choice of metrics matter 3) Tips for improving your localization quality ABOUT KIT Kit Brown-Hoekstra is an STC Fellow and former Society President, and award-winning consultant. As Principal of Comgenesis, LLC, Kit provides consulting to her clients on localization and content strategy. She speaks at conferences worldwide and publishes regularly in industry magazines.