Coffee and Content: Operationalizing Content Production

Presented by

Lucie Hyde, Patrick Bosek, and Scott Abel

About this talk

Join Scott Abel and Patrick Bosek for a lively discussion with PayPal Director of Content, Lucie Hyde about the need for content operations (#ContentOps) — an emerging operational model for content production that helps us reduce inefficiencies and risks, automate repeatable processes, scale up our outputs, and use what we learn to create actionable business insights. We'll ask Lucie why PayPal is moving to this model and why other companies might want to consider doing the same. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.