How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand

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Presented by

Brendan Dell

About this talk

Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for this one-hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem. Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work. LinkedIn: https://www.linkedin.com/in/brendandell/

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