Why Companies Fail (And How You Can Succeed) at Personalization

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Presented by

Val Swisher

About this talk

Content personalization - delivering the right content, to the right person, on the right device, at the right time, in the right language - has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized content, or deliver it well. Join Val Swisher, CEO of Content Rules, to learn about The Personalization Paradox. What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content? In this webinar, you will learn: • Why personalized content is imperative to the enterprise • Why so many companies fail to deliver • The five dimensions of creating personalizable content

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