Watch Your Words: The Personalization Paradox #1

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Presented by

Val Swisher

About this talk

Join Val Swisher, CEO of Content Rules, to learn how even the smallest building block of content -- a single word -- can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have. In this webinar, you will learn: 1) How enterprise terminology impacts personalized content 2) What terms to manage 3) Methods for effective terminology management

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