Style Your Sentences: The Personalization Paradox #2

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Presented by

Val Swisher

About this talk

Join Val Swisher, CEO of Content Rules, to learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the customer journey. In this webinar, you will learn: Why to manage style and grammar What to manage and what to let go Push vs. pull methods for effective sentence management

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