Polish Your Paragraphs: The Personalization Paradox #3

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Presented by

Val Swisher

About this talk

A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers. In the previous webinars, you learned about watching your words and styling your sentences. Join Val Swisher, CEO of Content Rules, to learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started. In this webinar, you will learn: How voice impacts all content (hint: it’s not just for marketing) Why it’s important to manage voice How to manage voice across the enterprise

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