Curate Your Components: The Personalization Paradox #4

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Presented by

Val Swisher

About this talk

Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time. Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is. In this webinar, you will learn: Why componentized content is a requirement for personalization The 3 biggest pitfalls of componentized content (and how to avoid them) What an enterprise component eco system really looks like

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