Oversee Your Outputs: The Personalization Paradox #5

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Presented by

Val Swisher

About this talk

When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense -- after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end. Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time. In this webinar, you will learn: The difference between delivering documents and delivering experiences The 3 types of outputs every enterprise should provide The role of automation in delivering content

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